Xavier Di Petta

Xavier Di Petta
Born Shepparton, Victoria, Australia
Residence Los Angeles, California, United States
Alma mater University of Southern California
Occupation CEo of swift fox labs

Xavier Di Petta is an Australian computer programmer, Internet entrepreneur, and a creator of @HistoryInPics and @EarthPix on Instagram, Facebook, and Twitter.[1] Di Petta has been featured in The Times' 'Top 25 Under 20' and 'The 15 Smartest Teens on the Planet'.[2][3]

Early life

Di Petta was born and raised in Shepparton, Victoria, a small Australian town two hours north of Melbourne. At six, he represented Australia in the Nintendo World Championships.[4] Di Petta attended the University of Southern California, where he was a member of Society53.[5]

Career

In 2009, Di Petta "found email addresses for YouTube staffers in a lawsuit document and contacted them directly about a new program that allowed him to make money from his videos."[6]

In 2012, Di Petta created Fitspiration, designed to help users keep motivated about fitness.[7] The application was the number-one fitness application in the United States, Australia and New Zealand, among others.[7] Di Petta's firm, Swift Fox Labs, works with brands such as NBC, GE and Nike.[4] In July 2013, Di Petta created @EarthPix and @HistoryInPics on Twitter with Kyle Cameron.[8]

As of September 2016, the accounts have 1.91M and 3.48M followers, respectively.[9][10] Di Petta has amassed followings that exceed 25M across various social networks. @EarthPix on Instagram has over 8M followers and is ranked the 168th Most Followed Instagram account.[11]

At 17, Di Petta co-founded Social Trends Media; focusing on business development and partnerships. Social Trends Media earned $800,000 in sales in December 2013.[12]

In May 2014, Di Petta was featured in a Special Interest Paper by the City of London on 'Cultural Innovation and Entrepreneurship in London'[13]

In October 2014, Di Petta joined the Advisory Board of the National Women's History Museum (NWHM), along with Gloria Steinem and Jenna Bush.[14]

Di Petta has curated for Condé Nast, including GQ and LOVE.[15] In December 2014, All Day Media (formerly Social Trends Media) raised $2,000,000 from investors including Upfront Ventures, 500 Startups and Daher Capital.[16]

Di Petta was a speaker at TEDxTeen NYC in May 2015.[17] Di Petta worked with WWF and W+K to launch their #EndangeredEmoji Campaign.[18]

Di Petta is currently the CEO of Facebook Advertising Agency, Swift Fox Labs.[5]

References

  1. ↑ Alexis C. Madrigal (23 January 2014). "The 2 Teenagers Who Run the Wildly Popular Twitter Feed @HistoryInPics". The Atlantic. Retrieved 26 October 2015.
  2. ↑ "Top 25 under 20". The Times. UK. Retrieved 26 October 2015.
  3. ↑ "PressReader.com – Connecting People Through News". pressreader.com. Retrieved 27 May 2016.
  4. 1 2 Max Mason. "Just an everyday $50K-a-month teen". The Sydney Morning Herald. Australia. Retrieved 26 October 2015.
  5. 1 2 "Xavier Di Petta | LinkedIn". www.linkedin.com. Retrieved 28 May 2016.
  6. ↑ Mims, Christopher (11 April 2016). "For Generation Z, Email Has Become a Rite of Passage". The Wall Street Journal. ISSN 0099-9660. Retrieved 28 May 2016.
  7. 1 2 "Just an everyday $50K-a-month teen". The Sydney Morning Herald. Retrieved 27 May 2016.
  8. ↑ Jacobs, Emma (22 January 2015). "Haunted by historical images in digital form". Financial Times. ISSN 0307-1766. Retrieved 28 May 2016.
  9. ↑ "Earth Pics". Twitter. Retrieved 26 October 2015.
  10. ↑ "History in Pictures". Twitter. Retrieved 26 October 2015.
  11. ↑ "earthpix Instagram Stats Summary Profile (Social Blade Instagram Statistics)". socialblade.com. Retrieved 27 May 2016.
  12. ↑ J.J. Colao (27 February 2014). "The $1M-A-Month Business Behind Your Favorite Twitter Accounts". Forbes. Retrieved 26 October 2015.
  13. ↑ "Cultural innovation and entrepreneurship in London". Cultural innovation and entrepreneurship in London. City of London. 21 May 2014. Retrieved 27 May 2016.
  14. ↑ "National Advisory Council". National Women's History Museum. Retrieved 26 October 2015.
  15. ↑ "Xavier Di Petta". GQ. 4 January 2014. Retrieved 26 October 2015.
  16. ↑ "All Day Raises $2 Million To Be A Media Portal for the Twitter Generation". TechCrunch. 19 December 2014. Retrieved 26 October 2015.
  17. ↑ "Xavier Di Petta". TEDxTeen.com. 11 October 2014. Retrieved 26 October 2015.
  18. ↑ "WWF and W+K's #EndangeredEmoji Turns Tweets to Donations – Wieden + Kennedy". Wklondon.com. 12 May 2015. Retrieved 26 October 2015.
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