XHMUG-FM
| City | Mexicali, Baja California, Mexico |
|---|---|
| Branding | La Poderosa |
| Frequency | 96.9 MHz |
| First air date | March 30, 1994 (concession) |
| Format | Grupera |
| ERP | 50 kW[1] |
| Callsign meaning | MUrGuia |
| Owner |
Grupo Radiorama (Radio y Televisión Internacional, S.A. de C.V.) |
XHMUG-FM is a radio station on 96.9 FM in Mexicali. The station is owned by Grupo Radiorama Mexicali and carries its La Poderosa Spanish-language adult hits format.
History
XHMUG received its first concession on March 30, 1994. It was located in Murguia, slated to broadcast on 94.1 MHz and owned by Hector Renato Brassea Eguia. It did not take the station long to move to Mexicali and 96.9 MHz.
In 2016, Grupo Radio México ceased to operate the station, and XHMUG changed to Radiorama and La Poderosa. The next year, one of Radiorama's two Mexicali clusters was transferred to Grupo Larsa Comunicaciones, resulting in Larsa flipping XHMUG to its Toño format. Radiorama took back operation of the station in September 2018, resulting in the return of the La Poderosa name.
References
- ↑ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-08-24. Technical information from the IFT Coverage Viewer.