World Hunger Relief

Yum! Brands' annual World Hunger Relief campaign is the world's largest private sector hunger relief effort to raise awareness, volunteerism and funds to benefit the United Nations World Food Programme (WFP) and other hunger relief agencies. The relief effort involved the entire Yum! Brands system, which is spread in over 130 countries,[1] involving more than 43,000[2] KFC, Pizza Hut, and Taco Bell restaurants and 1.5 million associates. [3][4]

Overview

For the World Hunger Relief, Yum has used all its restaurants to raise money for WFP and encourages its employees around the world to participate in the initiative. Since the program launched in 2007, nearly 1.5 million of Yum! Brands' employees, franchisees and their families have volunteered millions of hours to aid hunger relief efforts. The effort has also raised $640 million for the WFP and other hunger relief organizations[2] and is helping to provide nearly 2.4 billion nutritious meals in 43 countries.[5] It is focused on school feeding programs as well as emergency operations support and mother-child health and nutrition programs.[2]

Partnerships

Singer Christina Aguilera, who is a WFP Ambassador Against Hunger, also appears on the World Hunger Relief web site and in other online hunger relief efforts.[3][6][7]

History

Secretary Clinton, Christina Aguilera, and David Novak Honored at World Food Program-USA’s Annual George McGovern Leadership Award Ceremony at the U.S. Department of State in Washington, D.C., October 3, 2012.

To commemorate its tenth anniversary in 2007, Yum! Brands' partnered with the United Nations World Food Programme (WFP) to create their annual World Hunger Relief effort, which seeks to raise awareness, volunteerism, and funds for the WFP and other hunger relief organizations. During the launch, David Novak, Yum's chairman and CEO stated, "We are looking for a unifying big idea to galvanize the whole organization."[8] The program to address hunger on a global scale was seen as appropriate for an organization who has been feeding people through its food outlets. The partnership started when a Yum executive in charge of the search for the firm's "noble cause" found that every four seconds, somewhere in the world a child dies from hunger.[9] WFP was chosen since it is the world's largest feeding organization.

At the Clinton Global Initiative in 2008, Yum! Brands pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States and use the company's marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.[3]

In 2012, World Food Program USA honored Christina Aguilera and Yum! Brands' Chairman and CEO, David C. Novak, at the State Department with the George McGovern Leadership Award for their work with Yum! Brands' World Hunger Relief campaigns.[10][11][12]

Notes

  1. ↑ "UN World Food Programme". Retrieved 2018-06-25.
  2. 1 2 3 "World Hunger Relief | Yum! Brands CSR Report". www.yumcsr.com. Retrieved 2018-06-25.
  3. 1 2 3 "About the Movement". fromhungertohope.com. Retrieved 2009-07-16.
  4. ↑ "World Hunger Relief Campaign: WFP Representative in Bangladesh John Aylieff and Executive Director of Transcom Food Ltd. Akku Chowdhury inaugurated the month-long programme today at KFC in Dhaka". wfp.org. 2008-10-14. Retrieved 2009-07-16.
  5. ↑ "World Hunger Relief Overview". fromhungertohope.com. Retrieved 2014-01-14.
  6. ↑ "ADDING MULTIMEDIA Christina Aguilera Lends Powerful Voice in Fight to End Hunger as Global Spokesperson for World Hunger Relief Effort this Fall". businesswire.com. 2009-07-15. Retrieved 2009-07-16.
  7. ↑ "Aguilera to 'help world hunger'". news.bbc.co.uk. 2009-07-16. Retrieved 2009-07-16.
  8. ↑ Thurow, Roger; Kilman, Scott (2010). Enough: Why the World's Poorest Starve in an Age of Plenty. Philadelphia, PA: Perseus Books. p. 408. ISBN 9781586485115.
  9. ↑ Novak, David; Boswell, John (2007). The Education of an Accidental CEO: My Journey from the Trailer Park to the Corner Office. Danver, MA: Crown Publishing Group. p. 9780307405654. ISBN 9780307405654.
  10. ↑ "World Food Programme Ambassador Christina Aguilera and Yum! Brands Chairman David Novak Honored at State Department with George McGovern Leadership Award". WFPUSA.org. 2012-10-03. Retrieved 2014-01-14.
  11. ↑ "Secretary Clinton, Christina Aguilera, and David Novak Honored at World Food Program-USA's Annual George McGovern Leadership Award Ceremony". feedthefuture.gov. 2012-10-24. Retrieved 2014-01-14.
  12. ↑ "Yum! Brands CEO Novak, Christina Aguilera win State Department award". bizjournals.com. 2012-10-02. Retrieved 2014-01-14.

See also

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