Win Bigly

Win Bigly: Persuasion in a World Where Facts Don't Matter
Hardcover, 1st edition
Author Scott Adams
Country United States
Language English
Subject Donald Trump, persuasion
Genre Non-fiction
Publisher Portfolio
Publication date
 October 31, 2017
Media type Print, e-book
Pages 304 pp
ISBN 978-0735219717
Preceded by How To Fail At Everything and Still Win Big

Win Bigly: Persuasion in a World Where Facts Don't Matter is a 2017 nonfiction book by Scott Adams, creator of Dilbert, and bestselling author of How To Fail At Everything and Still Win Big. The book posits Adams's theory on Donald Trump's victory in the 2016 United States presidential election is that Trump is a "master persuader", and that Trump's deep understanding of persuasion and the human mind allowed him to win.[1]

Reception

Politico described the book as "an oxygen-free cubicle into which is piped a barking infomercial for the president".[2]

Publishers Weekly reviewed the book as follows: "Dilbert cartoonist Adams, with his usual adroit touch and sense of humor, offers an enjoyably provocative guide to the art of persuasion. In 2016, Adams predicted that Donald Trump would win the presidency when few others considered him a serious contender. What did Adams see that experts missed?"[3]

See also

References

  1. ↑ Adams, Scott (2018). "Introduction". Win Bigly: Persuasion in a World Where Facts Don't Matter. Portfolio. ISBN 9780735219717.
  2. ↑ "Is This the Worst Explanation for Why Trump Won?". POLITICO Magazine. Retrieved 6 March 2018.
  3. ↑ https://www.publishersweekly.com/978-0-7352-1971-7
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