Wicked Good Cupcakes

Wicked Good Cupcakes
Industry Baking
Founded 2011
Founders Tracey Noonan, Danielle Descroches
Headquarters Cohasset, Massachusetts
Products Cupcakes
Website www.wickedgoodcupcakes.com

Wicked Good Cupcakes is Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.

History

Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Descroches.[1] After taking a cake decorating class, they began posting photos of their baking online.[1] Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in Cohasset.[1]

In 2011, someone with a Wicked Good Cupcake was stopped by the TSA in Boston.[2] The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company.[2]

Wicked Good Cupcakes appeared on Season 4 of Shark Tank where it received an investment from Kevin O'Leary of $75,000 in exchange for royalties. O'Leary received $1 for every cupcake sold until his investment was repaid, and then $.50 for every cupcake thereafter.[3]

References

  1. 1 2 3 Harris, David L. (25 March 2014). "A year after 'Shark Tank' appearance, Wicked Good Cupcakes baking in success". Boston Business Journal. Retrieved 27 January 2018.
  2. 1 2 "'Wicked' Cupcake Flies High After TSA Seizure". Fox News. 12 January 2012. Retrieved 27 January 2018.
  3. ↑ Feloni, Richard (15 December 2015). "The 15 biggest 'Shark Tank' success stories of all time". Business Insider. Retrieved 27 January 2018.
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