Whopperito

A Whopperito with fries

The Whopperito is a Burger King menu item that was introduced in 2016. It consists of most of the ingredients of the Whopper wrapped inside a tortilla. Instead of the ketchup, mayonnaise, or mustard, the Whopperito contains queso sauce.[1] Burger King originally introduced it only at several of their Pennsylvania locations in June; on August 15, they began selling it nationwide.[2] Leslie Patton of Bloomberg News speculated that the Whopperito represented an attempt by Burger King to compete with Chipotle Mexican Grill.[3] In a statement, Burger King said that they decided to introduce it nationally after testing the item at local franchises "sparked widespread demand from guests" on social media.[4] Alex Macedo, the president of Burger King North America, said of the item, "It’s just to get peoples' attention to come in to the restaurants," adding that limited-time menu items like the Whopperito are not just important to boost sales, but "also important for keeping the brand relevant."[5]

Reception

It has been met with largely negative reception: Ryan Bort of Newsweek wrote that it was "as disgusting as it looks,"[1] and Michael Walsh of Nerdist Industries recommended that customers who were considering buying it "Do a Whopper/burrito bang bang instead and don’t bother with the Whopperito".[6] Vice's Nick Gazin gave it a "C" grade, writing, "After my first bite, I was a little disappointed, because it tasted exactly like a Whopper with spicy taco meat instead of normal Whopper meat."[7] However, when Fox News' Chew on This had multiple tasters test the Whopperito, the tasters gave it very positive reviews, with one of them saying of the item, "Weird concept but I like it."[8]

See also

References

  1. 1 2 Bort, Ryan (8 August 2016). "Burger King's New Whopperito Is as Disgusting as It Looks". Newsweek.
  2. ↑ Kieler, Ashlee (8 August 2016). "This Is No Longer A Test: Burger King's "Whopperito" Going National Later This Month". Consumerist.
  3. ↑ Patton, Leslie (8 August 2016). "Burger King Takes Aim at Chipotle Devotees With Whopper Burritos". Bloomberg.
  4. ↑ Mariayagoda (8 August 2016). "Burger King's New Whopperito Is This Summer's Most Insane Fast Food Mash-Up". People.
  5. ↑ Malcolm, Hadley (10 August 2016). "Whopperito? Weird food gimmicks draw new fans". USA Today.
  6. ↑ Walsh, Michael (16 August 2016). "Burger King's Whopperito Leaves Us Craving a Burger and Burrito (Review)". Nerdist.
  7. ↑ Gazin, Nick (16 August 2016). "I Ate Burger King's Whopperito Because I Am a Trash Person". Vice.
  8. ↑ "Burger King's Whopperito surprises diehard burger fans". FoxNews.com. 19 August 2016.
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