Who Run It

"Who Run It"
Single by Three 6 Mafia
from the album When the Smoke Clears: Sixty 6, Sixty 1
Released January 24, 2000
Format CD single, 12"
Recorded 1999
Genre Hip hop
Length 4:11
Label Loud
Songwriter(s) Paul Beauregard, Darnell Carlton, Robert Cooper, Ricky Dunigan, Jordan Houston, Lola Mitchell
Producer(s) DJ Paul, Juicy J
Three 6 Mafia singles chronology
"'Late Nite Tip'"
(1997)		 "Who Run It"
(2000)		 "'Sippin' on Some Syrup'"
(2000)

Late Nite Tip
(1997)		 Who Run It
(2000)		 Sippin' on Some Syrup
(2000)

"Who Run It" is a song by hip hop group Three 6 Mafia, released as the lead single from their fourth studio album When the Smoke Clears: Sixty 6, Sixty 1. The song is a posse cut, featuring a verse from every group member. The song peaked at number 16 on the Bubbling Under R&B/Hip-Hop Singles chart.

Background

The song originally had a different instrumental; Three 6 Mafia member DJ Paul stated that the original had "keys and scary music in it", but remixed the beat one night.[1] He played the new version on the group's tour bus to an overwhelmingly positive reception.

Music video

The music video for the single features the group rapping in a Cadillac Escalade and driving around Memphis, as each member is introduced along with their respective verse. Juicy J states that the group was "high as hell" during filming, and feared that he would fall off of the car.[2]

Remixes

On March 16, 2018, G Herbo made an appearance on the K-104 radio station, and freestyled over the Who Run It instrumental. The freestyle soon went viral, and G Herbo released a full remix of the song on March 22, at the request of Drake.[3] It has since inspired a popular freestyle challenge, spawning remixes from several rappers including ASAP Rocky, 21 Savage, Chief Keef, Cupcakke, Dave East, Lil Uzi Vert, Lil Yachty, Trippie Redd, and Young M.A.[4] Original Three 6 Mafia members DJ Paul and Juicy J also released their own remixes.[5][6]

References

  1. ↑ "DJ Paul explains the story behind Three 6 Mafia's "Who Run It"". The FADER. Retrieved 2018-05-22.
  2. ↑ "Juicy J On The Rebirth Of 'Who Run It': 'Three 6 Mafia's Music Will Never Die'". MTV News. Retrieved 2018-05-22.
  3. ↑ "G Herbo Drops Who Run It Freestyle After Push From Drake - XXL". XXL Mag. Retrieved 2018-04-17.
  4. ↑ "18 Remixes of Three 6 Mafia's 2000 Track "Who Run It" - XXL". XXL Mag. Retrieved 2018-05-22.
  5. ↑ "DJ Paul Drops "Who Run It" Freestyle to End All Other "Who Run It" Freestyles". Complex. Retrieved 2018-05-22.
  6. ↑ "Juicy J Delivers His Own "Who Run It (Freestyle)" - XXL". XXL Mag. Retrieved 2018-05-22.
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