What So Not

What So Not
Background information
Origin Sydney
Genres
Occupation(s)
  • DJ
  • record producer
Years active 2010–present
Labels
  • Sweat It Out
  • Counter Records
  • OWSLA
Associated acts
Website whatsonot.com
Members
  • Chris Emerson, also known as Emoh Instead
Past members

What So Not is an electronic music project by Australian record producer Emoh Instead (Chris Emerson), and formerly a duo with record producer Flume. What So Not has toured the world, playing in various festivals, including Coachella Valley Music and Arts Festival, Pukkelpop, Ultra Music Festival and Lollapalooza. What So Not is best known for his hits such as "Gemini" (featuring George Maple), "Jaguar", "High You Are" and "Tell Me" (with RL Grime). He has featured on charts such as the Australian Singles Chart, Triple J Hottest 100, and iTunes Electronic chart. He released his debut album titled Not All the Beautiful Things on 9 March 2018.

History

What So Not started as a project between record producer Emoh Instead and Flume.[1] On 13 November 2011, What So Not released their debut EP, 7 Dollar Bill.[2] During this time, they had released several remixes of artists such as Peking Duk, Tom Piper, and Major Lazer,.[3][4] In early 2013, they embarked on the Massive Universe Tour, in several venues across Australia.[5] In 28 May 2013, they released their second EP, The Quack, featuring a collaboration with Action Bronson on label OWSLA.[6]

The duo released the song, "Jaguar" on 6 December 2013.[7][8]

On 24 June 2014, What So Not and RL Grime released their single, "Tell Me", with Chris Martins from Spin describing the track as "of both melodic might and percussive ferocity".[9]

On 20 February 2015, Flume announced that he has departed from the What So Not project, citing creative differences.[10][11] In a post written on Facebook, What So Not stated that "over the last while, Emoh and I have been moving in different directions creatively, we haven't made any music together in quite a while", and thanked Flume for his time and effort put into the project.[11]

"Gemini" which features George Maple, the first track from the Gemini EP, debuted on 9 May 2015.[12] The track was named on Triple J Hottest 100 later that year and peaked at number 52 on the Australian Singles Chart.[13] The lead and title track features Sydney-based singer George Maple.

Gemini was released as a free download on 18 December 2015, which featured collaborations with artists Dillon Francis, Tunji Ige and KLP.[14][15] The EP was downloaded over 800,000 times, charted globally on iTunes Electronic EP chart and was named to various year-end "best of" lists.

In November 2015, What So Not, Baauer and George Maple co-produced a track for Australian rapper Tkay Maidza, titled "Ghost".[16] The song was premiered on Triple J.

On 9 September 2016, Emerson released the 6-track Divide & Conquer EP, which includes previously released track "Lone".[17]

In October 2016, What So Not, George Maple and Djemba Djemba co-produced a track on Australian rapper Tkay Maidza's debut album, titled "Afterglow".[18]

On 3 November 2016, RL Grime released the single "Waiting" in collaboration with What So Not and Skrillex which was in production since 2013.[19] The track's release was teased through a promotional video which parodied chat-line advertisements and featured footage of 1980-era-influenced vixens with a phone number flashing across the screen, where by calling the number listeners can hear the song in full.[20]

A collaboration between What So Not and New York artist LPX, "Better", was released on 8 September 2017;[21] and was debuted on Australian Radio Station Triple J 7 September 2017. "I had a few productions I’d been working on in this sonic field but struggled to find a vocalist with the right attitude and tone to fit. Lizzy and I clicked instantly on this trajectory & began jamming on the tune," stated Emerson about the track's production.[21] He released "Be Ok Again" which featured Australian musician Daniel Johns on 28 November 2017.[22] The track was produced after Johns noticed Emerson working with Slumberjack as he walked by the studio, which prompted him to invite Emerson to work together at his Newscastle studio.[22]

On 31 January 2018, Emerson announced the arrival of his debut album titled Not All the Beautiful Things which was released on 9 March 2018.[23][24][25] The album featured collaborations with artists Skrillex, Slumberjack, San Holo, and American rock band Toto.[26] Together with the announcement, he released lead album single "Stuck In Orbit" which was co-produced with Jono Ma from Australian psychedelic dance band Jagwar Ma.[27] Emerson released third album single titled "Beautiful" on 27 February 2018 and announced a national Australia tour for his "Beautiful Things' World Tour" where he will be visiting cities Perth, Adelaide, Melbourne, Sydney and Brisbane in June 2018.[28]

Discography

Albums

Title Details Peak chart positions
AUS
[29]		 US
Dance
[30]
Not All the Beautiful Things 14 8

Extended plays

Title Details Peak chart positions
AUS
[31]		 US Dance
[32]
7 Dollar Bill
  • Released: 13 November 2011
  • Label: Sweat It Out!
  • Tracklist:
    1. "7 Dollar Bill"
    2. "Love Theme"
    3. "Get Busy Y'All"
    4. "Imperial" (featuring Astrix Little)
 – –
The Quack (WSN Club Dubs)
  • Released: 28 May 2013
  • Label: OWSLA / Sweat It Out!
  • Tracklist:
    1. "The Quack (Club Dub)"
    2. "High You Are (Club Dub)"
 – –
The Quack
  • Released: 25 June 2013
  • Label: OWSLA / Sweat It Out!
  • Tracklist:
    1. "Every Time You See Me" (The Quack) (featuring Action Bronson, D Mac & Blood Diamonds)
    2. "Like This Like That" (featuring Deize Tigrona)
    3. "High You Are"
 – –
High You Are Remixes
  • Released: 15 October 2013
  • Label: OWSLA / Sweat It Out!
  • Tracklist:
    1. "High You Are" (SCNTST Remix)
    2. "High You Are" (Motez Remix)
    3. "High You Are" (The Only Remix)
    4. "High You Are" (Astronomer Remix)
    5. "High You Are" (Branchez Remix)
 – –
Gemini
  • Released: 18 December 2015
  • Label: OWSLA / Sweat It Out!
  • Tracklist:
    1. "Intro" (featuring Tunji)
    2. "Gemini" (featuring George Maple)
    3. "Arrows" with Dillon Francis (featuring Dawn Golden)
    4. "Death Drive" (featuring KLP)
    5. "Oddity"
 – –
Divide & Conquer
  • Released: 9 September 2016
  • Label: OWSLA / Sweat It Out!
  • Tracklist:
    1. "Divide & Conquer"
    2. "Severance"
    3. "Lone" with GANZ (featuring JOY)
    4. "Buried" with George Maple (featuring Rome Fortune)
    5. "Montreal" (featuring Kimbra)
    6. "Trust" with Burns
    7. "Adieu"
 19 14
Divide & Conquer Remixes
  • Released: 16 June 2017
  • Label: OWSLA / Sweat It Out!
  • Tracklist:
    1. "Divide & Conquer" (Noisia Remix)
    2. "Lone" with GANZ (Slow Hours Remix)
    3. "Lone" with GANZ (Ribongia Remix)
    4. "Lone" with GANZ (SLUMBERJACK Remix)
    5. "Trust" with Burns (Go Freek Remix)
    6. "Trust" with Burns (KUURO Remix)
    7. "Trust" with Burns (Loge21 Remix)
    8. "Trust" with Burns (Plastic Plates Remix)
    9. "Trust" with Burns (MYRNE Remix)
 – –
Beautiful Remixes
  • Released: 7 May 2018
  • Label: Counter Records / Sweat It Out!
  • Tracklist:
    1. "Beautiful" with Winona Oak (Volac Remix)
    2. "Beautiful" with Winona Oak (Kaz James Remix)
    3. "Beautiful" with Winona Oak (ZEKE BEATS Remix)
 – –

Singles

Title Year Peak chart positions Album
AUS
[31]		 US
Danc/Elec Digital Songs
[33]
"Every Time You See Me (The Quack)" 2013 — — The Quack
"Like This Like That" — —
"High You Are" — 42
"Jaguar" — — Non-album singles
"Tell Me"
(with RL Grime)		 2014 — —
"Intro"
(featuring Tunji Ige)		 2015 — — Gemini
"Gemini"
(featuring George Maple)		 52 —
"Arrows"
(with Dillon Francis featuring Dawn Golden)		 — —
"Death Drive"
(featuring KLP)		 — —
"Oddity" — —
"Lone"
(with Ganz featuring JOY.)		 2016 67 — Divide & Conquer
"Buried"
(with George Maple featuring Rome Fortune)		 — —
"Waiting"
(with RL Grime and Skrillex)		 — — Non-album singles
"Better"
(featuring LPX)		 2017 — —
"Be Okay Again"
(featuring Daniel Johns)		 — — Not All The Beautiful Things[23]
"Stuck in Orbit"[34]
(featuring BUOY.)		 2018 — —
"Beautiful"
(featuring Winona Oak)		 — —

Songwriting and production credits

Title Year Artist(s) Album Credits Written with Produced with
"Ghost" 2015 Tkay Maidza Switch Tape Co-writer/producer Takudzwa Maidza, Jessica Higgs, Harry Rodrigues George Maple, Baauer
"Sticks and Horses"
(featuring Goldlink)		 2016 George Maple Lover Producer - George Maple, Wills
"Afterglow" Tkay Maidza Tkay Co-writer/producer Takudzwa Maidza, Jessica Higgs, Andrew Swanson, Natalie Dunn George Maple, Djemba Djemba
"Hold Me By the Waist" 2017 George Maple Lover Additional producer - George Maple

References

  1. ↑ "What So Not - Biography & History". AllMusic. Archived from the original on 2018-02-22. Retrieved 2018-02-22.
  2. ↑ "7 Dollar Bill EP by What So Not". iTunes Store. Retrieved 2018-02-22.
  3. ↑ "I Love to Rap - What So Not Remix by Peking DuK, Panama Black on Beatport". Beatport. Retrieved 2018-02-22.
  4. ↑ Howe, Dave (2012-04-22). "Major Lazer – Get Free ft. Amber (What So Not Remix)". inthemix. Archived from the original on 2018-02-22. Retrieved 2018-02-22.
  5. ↑ Cunningham, Katie (2013-08-29). "What So Not: "When we started the project the scene was the absolute worst it got to"". inthemix. Archived from the original on 2018-02-22. Retrieved 2018-02-22.
  6. ↑ "The Quack - Single by What So Not on Apple Music". iTunes Store. Retrieved 2018-02-22.
  7. ↑ Sarah Bella (29 November 2013). "What So Not Release New Song 'Jaguar'". moshtix. moshtix Pty Ltd. Retrieved 9 February 2015.
  8. ↑ "Flume's What So Not Returns with 'Jaguar'". TheMusic.com.au. Street Press Australia Pty Ltd. 28 November 2013. Retrieved 9 February 2015.
  9. ↑ Martins, Chris (2014-03-07). "Destroy Your Speakers With RL Grime and What So Not's 'Tell Me'". Spin. Archived from the original on 2016-04-16. Retrieved 2018-02-22.
  10. ↑ Baroni, Nastassia (2015-02-23). "Flume Has Officially Left What So Not". MusicFeeds. Archived from the original on 2015-04-07. Retrieved 2018-02-22.
  11. 1 2 "Flume Leaves What So Not". Magnetic Magazine. Archived from the original on 2017-02-17. Retrieved 2018-02-22.
  12. ↑ ""Gemini" Is the First of the Last From Flume & Emoh as What So Not". NestHQ. Retrieved 2018-02-22.
  13. ↑ Ryan, Gavin (9 May 2015). "ARIA Singles: Wiz Khalifa and Charlie Puth Are Still No 1". Noise11. Retrieved 9 May 2015.
  14. ↑ Mccarthy, Wll (2015-12-17). "What So Not give away long-awaited 'Gemini' EP, includes final selection of Flume production". Dancing Astronaut. Archived from the original on 2017-05-15. Retrieved 2018-02-22.
  15. ↑ Rubinstein, Peter (2015-12-17). "What So Not's Gemini Ep Is Finally Here, and It Slays". Your EDM. Archived from the original on 2017-08-21. Retrieved 2018-02-23.
  16. ↑ Jarvis, Nick (2015-11-17). "Hear Tkay Maidza's new track with Baauer, What So Not and George Maple". inthemix. Archived from the original on 2018-02-23. Retrieved 2018-02-23.
  17. ↑ Bein, Kat (2016-09-09). "Hear a Solo-Emoh Sound on What So Not's 'Divide and Conquer' EP". Billboard. Archived from the original on 2016-12-01. Retrieved 2018-02-23.
  18. ↑ "Afterglow - Tkay Maidza | Song Info | AllMusic". AllMusic. Retrieved 2018-03-06.
  19. ↑ Buerger, Megan (2016-11-03). "Songs We Love: RL Grime, What So Not And Skrillex, 'Waiting'". NPR. Archived from the original on 2017-07-28. Retrieved 2018-02-23.
  20. ↑ McCarthy, Will (2016-11-01). "RL Grime, What So Not and Skrillex share 'Waiting' teaser ahead of release this week". Dancing Astronaut. Archived from the original on 2016-12-29. Retrieved 2018-02-23.
  21. 1 2 Bonavoglia, Brian (2017-09-08). "What So Not Releases Powerful New Single, "Better" Featuring LPX". DJ Times. Archived from the original on 2018-02-23. Retrieved 2018-02-23.
  22. 1 2 Newstead, Al (2017-11-28). "First Spin: What So Not and Daniel Johns team up for 'Be Ok Again'". Triple J. Archived from the original on 2018-02-27. Retrieved 2018-02-27.
  23. 1 2 Lee, Valerie (2018-01-31). "What So Not Announces Debut Album 'Not All the Beautiful Things'". Mixmag. Archived from the original on 2018-02-06. Retrieved 2018-02-06.
  24. ↑ Kocay, Lisa (2018-03-09). "What So Not Discusses New Album and Working with Toto and Skrillex". Forbes. Retrieved 2018-03-10.
  25. ↑ "Not All the Beautiful Things by What So Not on Apple Music". iTunes Store. Retrieved 2018-03-10.
  26. ↑ Wiedenman, Ian (2018-03-09). "What So Not's Debut Album 'Not All the Beautiful Things'". SoundGrail. Retrieved 2018-03-19.
  27. ↑ Bein, Kat (2018-01-30). "What So Not Teases Debut Album With Single 'Stuck in Orbit': Exclusive". Billboard. Archived from the original on 2018-02-06. Retrieved 2018-02-27.
  28. ↑ "What So Not Announces Aussie Leg Of 'Beautiful Things' World Tour". the music.au. Retrieved 2018-02-27.
  29. ↑ "ARIA Australian Top 50 Albums". Australian Recording Industry Association. 19 March 2018. Retrieved 17 March 2018.
  30. ↑ "What So Not - Not All The Beautiful Things". Billboard. Retrieved 8 July 2018.
  31. 1 2 Ryan, Gavin (16 April 2016). "ARIA Singles: Gnash 'I Hate U, I Love U' Is No 1". Noise11. Retrieved 17 April 2016.
  32. ↑ "What So Not – Chart history | Billboard". Billboard. Retrieved 21 May 2017.
  33. ↑ "What So Not – Chart history – Billboard".
  34. ↑ Bein, Kat (2018-01-30). "What So Not Teases Debut Album With Single 'Stuck in Orbit': Exclusive". Billboard. Archived from the original on 2018-02-06. Retrieved 2018-02-06.
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