weRead

weRead
Owner Flipkart
Created by

Krishna Motukuri
Co-founder/CEO and

Harish Abbott
Co-founder/President
Website weRead.com
Registration Open
Launched May 2006

weRead, formerly iRead, was an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and had expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and Bebo.

weRead was part of uGenie, Inc.,[1] a privately held company based in San Mateo, California, funded by BlueRun Ventures[2] and Sierra Ventures.[3]

weRead's Chuck a Book feature allowed users to recommend books to their friends. On March 20, 2008, it launched Author's Corner, a place to connect authors and their fans. On April 9, 2008, weRead launched Read Inside that allows members to browse sections of many new titles and read entire books in electronic format through a partnership with Project Gutenberg.

Acquisition

In 2010, Indian online retailer Flipkart acquired weRead [4] for an undisclosed amount. Flipkart, originally an online book store and now India's largest e-commerce company bought weRead to leverage advanced recommendation technologies and social graph information to enhance customer experience.

References

  1. ↑ Kirkpatrick, Marshall (2006-11-01). "uGenie Crunches Shopping Numbers". Techcrunch. Retrieved 2008-04-15.
  2. ↑ http://brv.com
  3. ↑ http://sierraventures.com
  4. ↑ Flipkart Buys Social Book Discovery Tool WeRead
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