WYRB

WYRB
City Genoa, IL
Broadcast area Rockford
Branding Power 106.3 FM
Slogan "Today's Hits & Hip-Hop"
Frequency 106.3 FM (MHz) (also on HD Radio)
Format Rhythmic Contemporary
ERP 3,800 watts
HAAT 126 meters (413 ft)
Class A
Facility ID 21202
Callsign meaning W Your R&B (Previous Meaning)
Owner Dontron, Inc. (Subsidiary, Crawford Broadcasting Co.)
Website http://www.mypower106.com/

WYRB, known locally as Power 106 is an Rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting.

Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as an Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.”[1]

WYRB broadcasts in HD.[2]

References

  1. ↑ "Power 106.3 brings more hits, hip-hop to local radio" from Rockford Register Star (June 8, 2010)
  2. ↑ http://hdradio.com/station_guides/widget.php?id=1

Coordinates: 42°04′26″N 88°49′23″W / 42.074°N 88.823°W / 42.074; -88.823


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