WSWR (FM)

Coordinates: 40°56′42.00″N 82°39′42.00″W / 40.9450000°N 82.6616667°W / 40.9450000; -82.6616667

WSWR
City Shelby, Ohio
Broadcast area Ashland, Ohio
Mansfield, Ohio
Mount Vernon, Ohio
Branding My 100.1
Slogan "Mid-Ohio's Classic Hits"
Frequency 100.1 (MHz)
(also on HD Radio)
First air date December 1, 1981
Format Classic Hits
ERP 3,000 watts
HAAT 91 meters
Class A
Facility ID 66247
Transmitter coordinates 40°56′42.00″N 82°39′42.00″W / 40.9450000°N 82.6616667°W / 40.9450000; -82.6616667
Former callsigns WSWR (1981-2011)
WMAN-FM (2011-2012)
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations WFXN, WMAN, WMAN-FM, WNCO, WNCO-FM, WXXF, WYHT
Webcast Listen Live
Website My100FM.com

WSWR (100.1 FM) is a radio station broadcasting a classic hits format as "My 100.1." Licensed to Shelby, Ohio, WSWR serves the Mid-Ohio area. The station is currently owned by iHeartMedia, Inc...[1]

WSWR's previous "Crusin' 100" logo

WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "Crusin' 100," airing an oldies format before seguing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast on WXXR (which previously simulcast WFXN-FM) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast of WMAN,[2] with both stations taking the WMAN-FM and WWMM calls, respectively.

On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format.[3][4] Following an on-air apology by regional market manager Keith Kennedy,[5] the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.

References

  1. ↑ "WSWR-FM Station Information Profile". Arbitron.
  2. ↑ "Three radio stations to simulcast broadcasting". Mansfield News Journal. December 23, 2011. Retrieved December 23, 2011.
  3. ↑ http://www.mansfieldnewsjournal.com/apps/pbcs.dll/article?AID=2012205020320
  4. ↑ http://radioinsight.com/blog/headlines/57223/cc-reverts-in-mansfield-oh/#.T6MMM-0Zy70
  5. ↑ http://formatchange.com/my-100-1-returns/#.T6bQvoHfLrO


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