WRSV

WRSV
City Elm City, North Carolina
Broadcast area Raleigh–Durham
Branding "Choice FM 92.10"
Slogan The People's Station
Frequency 92.1 (MHz)
First air date 1974
Format Mainstream Urban
ERP 2,300 watts
HAAT 162 meters (531 ft)
Class A
Facility ID 54823
Transmitter coordinates 35°48′40″N 77°44′33″W / 35.81111°N 77.74250°W / 35.81111; -77.74250
Callsign meaning W Rocky Mount Soul Voice[1]
Affiliations The Breakfast Club (Premiere Radio Networks)
Owner Northstar Broadcasting
Sister stations WEED
Webcast Listen Live (may not work)
Website ilovechoicefm.com

WRSV (92.1 MHz) is a commercial FM radio station licensed to Elm City, North Carolina. It is owned by Northstar Broadcasting and airs an urban contemporary radio format. WRSV uses the branding "Choice FM" and carries the nationally syndicated Breakfast Club in the mornings.

History

The Wynne family started WEED radio in 1933, later adding an FM station. In 1974 WEED-FM became WRSV-FM, one of the first stations in North Carolina geared toward African-Americans. Bill Wynne took over the stations from his father, selling to Northstar Broadcasting and retiring in 1989. Wynne would not let songs containing sirens air on his stations, since that would distract drivers.[1]

The original call sign for the Chicago area station WTMX was WRSV (for Radio Skokie Valley).

On September 2, 2015, after completing its transmitter move to west of Rocky Mount and shifting markets from Rocky Mount/Greenville to Raleigh-Durham, WRSV rebranded its station from Soul 92 Jams to Choice FM 92.10, and positioned themselves as "The People's Station" while maintaining its urban format. Another change was replacing the Rickey Smiley morning show with The Breakfast Club syndicated by Premiere Radio Networks. Rickey Smiley would later replace the Russ Parr Morning Show on WQOK "K97.5." [2]

In January 2017, WRSV began simulcasting on WDUR and its FM translator, W252DK, both based in Durham. However, in May 2017, W252DK's license was suspended by the FCC after nearly a year-long debate between WDUR's owner Arohi Media and Lakes Media, parent company of country station WLUS, over alleged interference from W252DK, both of which shared the same 98.3 frequency. As of May 31, 2017, WRSV is still simulcasting on WDUR's main signal at 1490-AM despite W252DK's demise. By December 2017, however, WDUR had reverted to its previous South Indian format and also picked up a new repeater on WCMC’s HD-4 subchannel.

References

  1. 1 2 "Community remembers radio great Bill Wynne," Rocky Mount Telegram, February 11, 2012.
  2. ↑ WRSV Giving Raleigh an Urban Choice - Radio Insight (published September 2, 2015)


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