WJXM (FM)

WJXM
City Marion, Mississippi
Broadcast area Meridian, Mississippi
Branding 95.1 The Beat
Slogan Number One For Hip-Hop and R&B
Frequency 95.1 MHz
First air date 1987 (as WQIC)
Format Urban Contemporary
ERP 26,000 watts
HAAT 182 meters
Class C2
Facility ID 7065
Former callsigns WQIC (1987-1990)
WZMP (1990-1996)
WZRW (1996-1997)
WYYW (1997-2006)
WJDQ (2006-2011)
WKZB (2011-2016)
Owner Clay Holladay
(Mississippi Broadcasters)
Webcast Listen Live
Website www.thebeat951.com

WJXM (95.1 FM, "95.1 The Beat") is an urban contemporary music formatted radio station broadcasting in the Meridian, Mississippi, Arbitron market. In one form or another, WKZB had been the heritage top 40 station of the market for over 20 years. Currently the station broadcasts on 95.1 but originally broadcast on 101.3 (then branded as Q101). WKZB's original city of license was Meridian, Mississippi but with the move to 95.1 it became Marion, Mississippi. URBan Radio Broadcasting purchased the radio station from Clear Channel in 2007 and was sold to New South Communications in September 2011.

Following a ratings slump, in 2008, WJDQ changed formats from Top 40 to a new "mix" format which blended both the Hot AC and Adult album alternative formats. Today, the station is closer to a Modern AC format than its original Top 40 format. WJDQ also slightly altered its moniker, becoming "95Q" rather than its previous incarnation as "Q951" and debuted a new logo to go along with the new format.

On September 9, 2011 WJDQ changed their format to classic hits, branded as "95.1 The Buzz". [1]

On September 26, 2011 WJDQ changed their call letters to WKZB.

On October 28, 2016, WKZB changed their format from classic hits (which moved to WUCL 97.9 FM Newton, MS) to urban, branded as "95.1 The Beat"; the format moved from WJXM 105.7 FM DeKalb as part of a three-station format shuffle. WKZB's classic hits format moved to WUCL 97.9 FM Newton, MS.[2] The format changes coincided with a two-part sale of the station, where New South Communications sold WKZB and three other stations to Burke Broadcasting, LLC, who then flipped two stations (including WKZB) to Mississippi Broadcasters. On November 16, 2016, WKZB changed their call letters to WJXM.

References

  1. "Format Musical Chairs In Meridian, MS". 12 September 2011.
  2. Three-Way Format Shuffle in Meridian Radioinsight - November 1, 2016

Coordinates: 32°19′30″N 88°41′17″W / 32.325°N 88.688°W / 32.325; -88.688


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