WIMI

WIMI
City Ironwood, Michigan
Broadcast area [1]
Branding 99-7 The Storm
Slogan The Best Variety
Frequency 99.7 MHz
Translator(s) 102.3 W272AY (Park Falls)
First air date November 1974
Format Classic Rock
ERP 100,000 watts
HAAT 171 meters
Class C1
Facility ID 57226
Callsign meaning Ironwood, MIchigan,
or Wisconsin and Michigan
Owner J & J Broadcasting
Sister stations WJMS, WKMJ-FM, WMPL, WUPY
Website www.wimifm.com

WIMI (99.7 FM, "The Storm") is a radio station broadcasting a Classic Rock format. Licensed to Ironwood, Michigan, it first began broadcasting in 1974, with its signal covering most of the western Upper Peninsula and the extreme northern portion of Wisconsin; because of the effects of tropospheric ducting, it is also easily heard across Lake Superior in Duluth, Minnesota to the point that in 2017, it asked the FCC to move a recently launched VCY America translator on 99.7 in Duluth to move dial positions due to crossover interference (it moved to 97.7).

Initially, the Station ran Drake-Chenault's "Hitparade" Format (later Contempo 300), using Drake programming well into the 80's, and eventually morphing into an Adult Hits format. In 2017, the station switched from a variety AC format to all classic rock. Local personalities include Bill Swift, and Sam Erspamer.

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Coordinates: 46°25′26″N 90°14′53″W / 46.424°N 90.248°W / 46.424; -90.248


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