WDAR-FM

WDAR-FM
City Darlington, South Carolina
Broadcast area Florence, South Carolina
Branding 105.5 The Beat
Slogan The Pee Dee's #1 For Hip Hop and R&B
Frequency 105.5 MHz
First air date March 1966
Format Urban Contemporary
ERP 17,000 watts
HAAT 122 meters
Class C3
Facility ID 3120
Transmitter coordinates 34°18′58.00″N 79°53′17.00″W / 34.3161111°N 79.8880556°W / 34.3161111; -79.8880556
Callsign meaning W DARlington
Former callsigns WMWG (02/08/1988 - 02/07/1990)[1]
Owner iHeartMedia, Inc.
(AMFM Radio Licenses, L.L.C.)
Sister stations WDSC, WEGX, WJMX, WJMX-FM, WRZE, WWRK, WZTF
Webcast Listen Live
Website thebeatflorence.iheart.com

WDAR-FM (105.5 FM), known as "105.5 The Beat", is an urban contemporary formatted radio station licensed to Darlington, South Carolina.

History

Prior to 1990, this station was adult contemporary/oldies.[2] Then it was a classic rock station.[3] It was also a country music radio station[4] known as "Gator 105.5". For many years WDAR-FM played adult contemporary music as Sunny 105.5.

In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence-based Atlantic Broadcasting, including WDAR-FM.[5] Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.[6]

The change to Contemporary Christian took place in September 2013.

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WDAR-FM, to Clear Channel Communications (now iHeartMedia) for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media.[7] The transaction was consummated on September 9, 2014.

On August 21, 2017 WDAR-FM changed their format to urban contemporary, branded as "105.5 The Beat".[8]

References

  1. ↑ "Call Sign History". Retrieved 2011-10-18.
  2. ↑ The Broadcasting Yearbook, 1990.
  3. ↑ Broadcasting & Cable Yearbook, 1991.
  4. ↑ Broadcasting & Cable Yearbook, 1995.
  5. ↑ Hager-Van Dyke, Charlene (1997-02-20). "Root Communications Eyes 8 Radio Stations In Carolinas". Orlando Sentinel. Retrieved 2011-11-01.
  6. ↑ "Changing Hands". Broadcasting & Cable. 2003-03-16. Retrieved 2011-10-13.
  7. ↑ Venta, Lance (May 15, 2014). "Qantum Sells To Clear Channel; Connoisseur Expands In Long Island". RadioInsight. Retrieved May 15, 2014.
  8. ↑ iHeart's Swagga Moves and Rebrands in Florence SC Radioinsight - August 21, 2017
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