WCWB (FM)

WCWB
City Marathon, Wisconsin
Broadcast area Wausau-Stevens Point area
Branding B104.9
Slogan Real Country
Frequency 104.9 MHz
Format Country music
ERP 21,000 watts
HAAT 109.0 meters
Class C3
Facility ID 2109
Transmitter coordinates 44°50′13.00″N 89°45′57.00″W / 44.8369444°N 89.7658333°W / 44.8369444; -89.7658333
Former callsigns WIGL (1987)
WMGU (1987–1996)
WKQH (1996-2017)
Owner Richard L. Muzzy
(Muzzy Broadcast Group, LLC)
Sister stations WPCN, WSPT
Website b1049.com

WCWB (104.9 FM) is a radio station broadcasting a Classic Country music format. Licensed to Marathon, Wisconsin, United States, the station serves the Wausau-Stevens Point area.

Format history

WCWB broadcasts a Country Legends format featuring country music artists from the 1970s-early 2000s. Featuring local personalities T.K. Michaels and Larry Stevens, with syndicated Personality Rowdy Yates and The Original Country Gold Saturday nights at 6, the station has performed well in the ratings and maintains a loyal listenership.

During most of the '90s, the station carried a variation of Classic rock under names such as "104.9 KQH" and "104.9 K-ROCK". In 2003, the station flipped to Active Rock as "Rock 104-9". The ratings initially were good,[1] however this did not last and the station switched to its current format.

History

The stations' original calls were WIGL. In 1988, the station changed its call sign to WMGU, with an Adult Contemporary format, as "Magic 105" using a format from syndicator Drake-Chenault, and later using a satellite format from Jones Radio. The station went dark in late 1991, and was later purchased by Americus Communications, headed by Rick Muzzy, initially simulcasting WSPO and its talk format. On 1996-02-01, the call letters switched to WKQH. On 2017-08-01, the calls were changed to WCWB to reflect its B-104.9 Moniker.[2]

References

  1. ↑ "Spring 2004". arbitron.
  2. ↑ "WCWB Call Sign History". United States Federal Communications Commission, audio division.


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