WBFA

WBFA
City Fort Mitchell, Alabama
Broadcast area Columbus, Georgia
Phenix City, Alabama
Branding 98.3 The Beat
Slogan "The people's station, the home of the Rickey Smiley Show"
Frequency 98.3 MHz
First air date 2004
Format Urban Contemporary
ERP 6,000 watts
HAAT 100.0 meters
Class A
Facility ID 43093
Transmitter coordinates 32°21′48.00″N 85°3′6.00″W / 32.3633333°N 85.0516667°W / 32.3633333; -85.0516667
Callsign meaning The Beat
Former callsigns WAGH (1987-2007)[1]
Affiliations Westwood One, Premiere Radio Networks
Owner J. Christopher Martin
(RCG Media, LLC)
Webcast Listen Live
Website 983thebeat.com/

WBFA (98.3 FM, "98.3 The Beat") is a radio station broadcasting an Urban Contemporary format.[2] Licensed to Fort Mitchell, Alabama, the station is owned by J. Christopher Martin, through licensee RCG Media, LLC,[3] and features programming from Westwood One and Premiere Radio Networks.[4] Its studios are in Columbus, east of downtown, and its transmitter is outside Fort Mitchell, Alabama.

Programming

WBFA changed from Contemporary Hit Radio to Urban Contemporary music on September 9, 2004, and has been in its current format since that change. Current personalities and programming includes the Rickey Smiley morning show, A.P. "The Mid-Day Diva", Lil' D. on afternoon drive, plus New Jack Nites.

History

In September 2004, WAGH, then known as WBFA, flipped from a contemporary hit radio format branded as "B101" to an mainstream urban format branded as "The Beat".[5] In September 2007, this format, branding, and the WBFA call letters were swapped with sister station WAGH.

The station was assigned the WBFA call letters by the Federal Communications Commission on September 4, 2007.[1]

In July 1998, adult contemporary music formatted WAGH ("Magic 98") was purchased by M&M Partners Inc. for a reported $2 million to become the fifth station in that ownership group's Columbus cluster.[6]

WBFA, along with sister station WSHE, officially joined the Aloha Station Trust on August 4, 2008.[7]

On November 24, 2017, iHeartMedia announced it would sell WBFA to RCG Media for $1.1 million.[8] The sale was consummated on January 24, 2018.

References

  1. 1 2 "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. "WBFA Facility Record". United States Federal Communications Commission, audio division.
  3. "Aloha Station Trust" (PDF). Radio & Records.
  4. "Station Information Profile". Arbitron.
  5. "B101 changes 'The Beat', station switched to urban format". Columbus Ledger-Enquirer. September 9, 2004. p. L1.
  6. "Georgia Radio Purchase Establishes Dominant Player". Columbus Ledger-Enquirer. July 2, 1997.
  7. "Aloha Station Trust" (PDF). Radio & Records.
  8. "Station Sales Week Of 11/24: iHeart Says Aloha To WBFA Columbus GA". RadioInsight.
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