W280DO
| City | Lexington, Kentucky |
|---|---|
| Broadcast area | Lexington / Fayette County, KY |
| Branding | Real 103.9 |
| Slogan | Bangin' Hip-Hop and R&B |
| Frequency | 103.9 MHz |
| Repeater(s) | Relay/Simulcast of WLKT-HD2 |
| Format | Urban Contemporary |
| ERP | 250 watts |
| HAAT | 142 meters |
| Class | D |
| Facility ID | 147882 |
| Transmitter coordinates | 38°00′54″N 84°26′18″W / 38.01500°N 84.43833°WCoordinates: 38°00′54″N 84°26′18″W / 38.01500°N 84.43833°W |
| Owner | iHeartMedia, Inc. |
| Webcast | Listen Live |
| Website |
real1039fm |
W280DO (Real 103.9) is an FM translator station licensed to Lexington, Kentucky. It rebroadcasts an Urban Contemporary format from the HD2 subchannel of WLKT. The station, which was launched on July 21, 2011, replaced the translator of EMF's Air 1 affiliate in the Lexington area, 107.1 WLAI. The translator is owned by iHeartMedia, Inc., as is its parent station, WLKT. It specializes in current-based Hip-Hop and R&B hits, catering to a young adult audience and is expected to take on full-powered rival WBTF, whose Urban playlist tends to lean slightly conservative. "WiLD 103.9" hopes to siphon off 107.9 The Beat's younger demos.[1] On March 15, 2018 W280DO rebranded as "Real 103.9".[2]
References
- ↑ Wild Launches in Lexington from Radioinsight (July 21, 2011)
- ↑ Urban in Lexington Goes From Wild to Real Radioinsight - March 16, 2018
External links
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