Video magazine

Video magazines are a series of online videos that follow the print magazine format in which the reader/viewer consumes an issue on a periodic basis. Video magazines differ from traditional online magazine or ezine because they are delivered in a video format and are consumed through viewing online rather than reading online material.

History

The concept of the video magazine began in the 1980s with low-budget titles such as Flipside Video Fanzine, an adjoining video supplement to the punk fanzine Flipside.[1] By the beginning of the 1990s, the concept had fully cohered and a number of titles were produced by major media organizations in both the United States and Britain. Notable productions were Slammin' Rap Video Magazine published by BMG in 1990[2], and the video game-orientated Click Video Magazine, produced and released in 1991.[3]

However, none of these more professional efforts lasted beyond a few issues, and by the end of the decade the general idea of video magazines had fallen out of favor. It would not be until the mid-late 2010s that new video magazines would be produced, such as GUAP, a general youth / arts publication.[4]

It should also be noted that a number of print magazines have mirrored their content on digital video platforms in recent years, and have produced online-only video content in addition to this. One example is WIRED's Autocomplete Interviews.

Different formats

Pure video magazines

These magazines exist purely in video format and only online, without a print counterpart to support it.

The first magazine to launch in this format was "The I Love Comedy Video Magazine", which is currently published through YouTube, launching in July 2016. [5]. This was followed with the launch of music lifestyle magazine EWE Zine, in March 2017.[6] [7]

Augmented reality video magazines

Augmented reality video magazines have a print counterpart to support it. Using apps such as layar and that blends the offline with the online.

The first example of this was GUAP magazine which started life a crowd funding project. The magazines uses an app called Layar to make their content interactive, linking to video content elsewhere.

The Exposed is similar to GUAP but instead of using a third party app to link to its video content, The Exposed has its own native app under the same name.[8] This app blends the offline with the online.[9]

See also

References

  1. ↑ https://wilddogzine.com/2014/01/26/flipside-video-fanzine-no-1-1984/
  2. ↑ https://www.amoeba.com/blog/2014/12/jamoeblog/hip-hop-history-tuesdays-revisiting-short-lived-1990-s-slammin-rap-video-magazine.html
  3. ↑ https://www.pcgamer.com/saturday-crapshoot-click-video-magazine/
  4. ↑ https://www.nme.com/news/meet-co-founder-worlds-first-video-magazine-2157694
  5. ↑ Jack Bensinger (2016-07-22), The I Love Comedy Video Magazine - Issue #1, retrieved 2017-10-14
  6. ↑ https://www.timeout.com/london/blog/four-excellent-magazine-events-happening-in-london-032017
  7. ↑ https://magculture.com/jough-mcleod-editor-in-chief-ewe/
  8. ↑ "The Exposed app" http://www.the-exposed.com/app/
  9. ↑ "The Exposed review" (January, 2017) http://www.stackmagazines.com/the-magazines/the-exposed/
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