Vanidades

Vanidades
Special issue of Vanidades, covering the wedding of the Prince of Asturias, Felipe de Borbón (July 10, 2004).
Categories women's magazine
Frequency Monthly
Total circulation
(2017)		 500,000 (US)[1]
First issue  1931 (1931-month)
Company Editorial Televisa
Country Mexico
Language Spanish
ISSN 1665-7519

Vanidades (Spanish for Vanities) is one of the most popular Spanish language women's magazines. Published by Editorial Televisa across the United States and Hispanic America, it was launched in Cuba February of 1937 by Editorial Carteles S.A. When Fidel Castro rose to power, Vanidades' headquarters moved from Havana to New York. Later, in 1961, Vanidades was relaunched as Nueva Vanidades and eventually as Vanidades Continental.

The magazine in its beginnings was aimed at women of high class, addressing them in a friendly manner and serving as a guide to help them keep up with the trends in fashion, culture, arts, health and beauty. To guarantee its market success the magazine is edited locally in some cases, blending national preferences with international trends and always following its traditionally classical style.

The main headquarters of Vanidades are now located in Mexico. However, localized editions are released simultaneously in Argentina, Chile, Bolivia, Colombia, Ecuador, Peru, Brazil, United States, Puerto Rico and the Dominican Republic.

References

  1. ↑ "Vanidades 2017 Media Kit" (PDF).


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