Untold Festival

Untold Festival

Genre EDM (main), trance, techno, house, electro house, progressive house, pop, indie pop, hip hop, drum and bass, dubstep, reggae, jazz, R&B, soul
Dates First weekend in August
Location(s) Cluj-Napoca, Romania
Years active 2015–present
Attendance 355,000 (2018)[1]
Website Official website

Untold Festival is the largest[2] annual[3] electronic music festival held in Romania, taking place in Cluj-Napoca at Central Park, with the main stage at Cluj Arena. Untold has been designated Best Major Festival within European Festival Awards 2015.[4] Guests include a vast range of European countries, as well as Asia and North America.

History

Untold's official website is referring to editions as chapters.

Untold: Chapter 1

The first edition of the festival took place in 2015 mainly on Cluj Arena, when Cluj-Napoca was appointed the European Youth Capital. The main artists that performed were: Armin van Buuren, Avicii, David Guetta, Dimitri Vegas & Like Mike and ATB. Other performing artists were: Duke Dumont, Fedde Le Grand, Lost Frequencies, Sasha, Sunnery James & Ryan Marciano, Tinie Tempah, Tom Odell, John Newman, Fatman Scoop, Tujamo, John Digweed, Patrice, Boney M, Culture Beat and East 17, among others. During the four days of the festival, more than 240,000 people attended the concerts held on several stages in the centre of Cluj-Napoca.[5] It pulled in €20 million in revenue.[6]

Untold: Chapter 2

The second edition of Untold took place in 2016, from 4 to 7 August mainly on Cluj Arena. It welcomed Top 5 DJ's of the world: Tiësto, Hardwell, Martin Garrix, Dimitri Vegas & Like Mike and Armin van Buuren, plus Afrojack. Other performing live artists were: Dannic, Fedde Le Grand, Naughty Boy, Lost Frequencies, Faithless, Parov Stellar, Scooter, Ella Eyre, James Arthur, Kwabs, Labrinth, John Digweed, Sasha, Nneka and Tujamo.[7] It took place during four days in the centre of Cluj-Napoca and involved 10 stages. Over 30,000 foreigners attended the 2016 edition. The festival itself attracted a crowd of 300,000 over four days.[8]

Untold: Chapter 3

The third edition of the festival took place from 3 to 6 august 2017 on Cluj Arena. There were seven DJ headliners who were announced in January 2017: Afrojack, Armin Van Buuren, Axwell /\ Ingrosso, Dimitri Vegas & Like Mike, Hardwell, Martin Garrix, Marshmello and Steve Aoki. In March the live acts were announced, these being: Ellie Goulding, Example, Hurts, Jasmine Thompson, MØ, John Newman and Tinie Tempah. The festival took place during four days in the centre of Cluj-Napoca and involved 10 stages. Other performing artists were: Alan Walker, Don Diablo, Dillon Francis, Charli XCX, Redfoo, Era Istrefi, The Avener, Dannic, Lost Frequencies, Sander van Doorn, Dubfire, Kadebostany, Jamie Jones, Loco Dice, Solomun, Sven Väth, Andy C, Borgore, Pendulum, Chase & Status and GTA, among others. It sold over 330,000 tickets for the four days of Untold and reported record profit (more than in 2015).[9] Untold organisers invested more than €10 million in the festival.[10]

Untold: Chapter 4

Promotional poster for the 2018 edition at Izvor metro station, Bucharest

The fourth edition of Untold Festival was held from 2 to 5 August 2018. The first artists announced for the 2018 edition are: The Prodigy, Bonobo, Afrojack, Armin van Buuren, Alesso, Dimitri Vegas & Like Mike, Diplo, Kygo, The Chainsmokers, Jason Derulo, Tiësto, Fedde Le Grand, VRTL VRS and Steve Aoki.[11][12]

Awards and nominations

Year Awards Category Work Result Ref.
2015 European Festival AwardsBest Major FestivalUntold FestivalWon
International Advertising Association RomaniaBrand of the YearUntold FestivalWon[13]

International ambassador

Guests include a vast range of European countries, as well as Asia and North America.

In 2016 Untold became the international ambassador of Romania and Transylvania, the land of Dracula, the festival bracelet allowing visitors to visit for free or at a discounted rate a series of major Romanian sights such as Bran Castle – home of Vlad the Impaler, Corvin Castle, the Merry Cemetery, the Mocănița Steam Train, the Turda Salt Mines, and many other touristic attractions. The initiative aimed at supporting Romanian tourism, by inviting guests to stay longer and explore the no. 1 must see destination of 2016, according to Lonely Planet.[14]

See also

References

  1. ↑ https://adevarul.ro/locale/cluj-napoca/foto-video-record-participanti-untold-2018-355000-persoane-fost-ultima-zi-festival-1_5b68305fdf52022f75133ecb/index.html
  2. ↑ romania-insider.com. "Largest music festival in Romania brings 300,000 spectators to the heart of Transylvania". Retrieved 3 August 2015.
  3. ↑ ziardecluj.ro. "Untold Festival va avea o a doua editie, in 2016". Retrieved 3 August 2015.
  4. ↑ (in Romanian) Raluca Tanasă (14 January 2016). "Untold a fost desemnat cel mai bun festival european". InfoMusic.
  5. ↑ agerpres.ro. "Cluj: 240.000 de spectatori în cele patru zile ale UNTOLD Festival". Retrieved 5 August 2015.
  6. ↑ viata-libera.ro. "Untold a adus sume-record de bani orașului Cluj". Retrieved 14 August 2017.
  7. ↑ chapter2.untold.com. "5 kings will rule The Land of Untold". Retrieved 5 January 2016.
  8. ↑ business-review.eu. "Untold Festival popular with foreigners: 30,000 attend the 2016 edition". Retrieved 14 August 2017.
  9. ↑ (in Romanian) "UNTOLD: peste 330.000 de oameni, cei mai mulţi la show-ul Armin van Buuren / DJ-ul nr.1 al lumii, M. Garrix: Festivalul, în Top 3 / Aoki: Toţi îmi spun că există în România cel mai bun festival. Este incredibil!". Mediafax. August 7, 2017.
  10. ↑ (in Romanian) "Povestea Untold 2017 continuă cu 10 milioane de euro. La Cluj vor veni cei mai buni DJ şi cele mai bune voci ale momentului". Adevărul. June 22, 2017.
  11. ↑ "UNTOLD Festival 2018 la Cluj Arena". InfoMusic (in Romanian).
  12. ↑ "Untold 2018. Primii artiști care și-au anunțat prezența. The Chainsmokers, pentru prima dată în România". Digi 24 (in Romanian). 27 March 2018.
  13. ↑ "UNTOLD, Brandul Anului 2015 în România". Știrile Pro TV (in Romanian). 18 November 2015.
  14. ↑ We Rave You. "Untold Festival - the biggest Festival in Eastern Europe". Retrieved 14 August 2017.

Coordinates: 46°46′06″N 23°34′21″E / 46.768453°N 23.572372°E / 46.768453; 23.572372


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