Uncle Tetsu's Cheesecake

An Uncle Tetsu's Cheesecake

Uncle Tetsu's Cheesecake is a bakery store that originally began in 1990 on Oyafukou Street in the Hakata area of Fukuoka, Japan, and which sells Japanese cheesecake as its signature dish.[1][2] The store was founded by Tetsushi Mizokami, the namesake for "Uncle Tetsu", and its director of Canadian operations is Shuntaro Kurakake.[3]

A Taiwanese branch opened in 2011, and the cakes became popular after being reported on by local television talk show Kangsi Coming. Outside Japan, the brand has more than 70 shops across China, as well as in Hong Kong, Singapore, Thailand, Malaysia, Philippines, Cambodia, and Canada.

Popularity

Uncle Tetsu entered the Chinese market in 2013, and the Japanese cheesecakes became popular in Shanghai, with customers queueing for hours and purchases being limited to two items per person. A copycat company set up 30 Uncle Tetsu locations in China in 2013, and in a 2014 court settlement it was ordered to pay $160,000 USD.

Because the cheesecakes are so popular, cheesecakes have been limited to one per buyer.[4] There is limited oven capacity, and this makes the line shorter.[5]

Outlets

The first Uncle Tetsu outside Asia opened in 2015, in Toronto, Canada.[4] There are currently over 45 outlets around Japan, 11 in Malaysia and 8 in Taiwan. Stores opened in Melbourne in late 2017, and another branch exists in Honolulu and Los Angeles.[6] There are seven stores in Canada, in Markham, Ontario Yorkdale, Toronto and Vancouver, and their latest branch opened on 31 July 2018 in Montreal.[7] [8]

Design space

The outlets are known for their warm, red and white interiors plus open-space kitchens which allow customers to see the desserts being made.

References

  1. ↑ "China's bakery industry at pivotal point: says national food association".
  2. ↑ "Our Story - Uncle Tetsu's Japanese Cheesecake". Retrieved 2016-08-05.
  3. ↑ http://www.postcity.com/Eat-Shop-Do/Eat/June-2015/First-Look-Uncle-Tetsu-adds-Matcha-Caf-to-growing-dessert-empire/
  4. 1 2 "Uncle Tetsu Japanese Cheesecake: What's $10, a lineup and your time worth?". Retrieved 2016-08-05 – via The Globe and Mail.
  5. ↑ "FAQ - Uncle Tetsu's Japanese Cheesecake". Retrieved 2016-08-05.
  6. ↑ Spiers, Katherine (5 January 2017). "L.A.'s Latest Dessert Craze Is Uncle Tetsu Cheesecake".
  7. ↑ "Official Facebook Page for Montreal" – via Facebook.
  8. ↑ "Uncle Tetsu Cheesecake's First Quebec Chapter Opens Today". Montreal.eater.com. July 31, 2018. Retrieved 2018-08-02 – via Eater Montreal.
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