U.S. Polo Assn.

U.S. Polo Assn.
Subsidiary of the United States Polo Association
Industry
Founded 1981
Area served
 Worldwide
Products
Divisions THRE3
Website www.uspoloassn.com

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States. With worldwide distribution through over 1,000 U.S. Polo Assn. branded stores, independent retail, department stores and e-commerce, the U.S. Polo Assn. brand offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in approximately 150 countries worldwide. The Association's trademarks and logos registered worldwide are managed by USPA Global Licensing, Inc., a wholly owned subsidiary of the USPA.

USPA Global Licensing, Inc. partners with licensees in North and South America,[1] Asia, Europe,[2] Scandinavia, Russia, and the Middle East[3] to provide consumers with branded apparel, accessories, luggage, watches, shoes, small leather goods, eyewear and home furnishings.

As a for-profit corporation, USPA Global Licensing, Inc. pays taxes on its profits generated by sales from U.S. Polo Assn. products and submits royalties to the USPA for the exclusive rights to license its trademarks. Since its incorporation in 1890, U.S. Polo Assn. has realized annual global retail sales in excess of $1.6 billion. The royalties paid to the USPA enables them to promote the sport of polo and underwrite educational and training programs such as benefits for polo player members, support training centers for interscholastic and intercollegiate polo competition [4] and fund programs in umpiring, competition and equine welfare.

Litigation

In October 2005, New York Federal Court ruled that USPA's use of their Double-Horsemen trademark does not infringe and is not similar to or confusing with the marks of Polo Ralph Lauren. The N.Y. federal judge said it is possible for the parties to engage in licensing activities that do not conflict with each other.

References

  1. ↑ LicenseMag.com. "U.S. Polo Assn. Inks Mexico Deal" Archived 2012-03-18 at the Wayback Machine.. June 24, 2011.
  2. ↑ Vagnozzi, Caternia. "U.S. Polo Assn.: vertire il polo". Chukker - The Magazine of Audi Polo Gold Cup Circuit 2011, February 21, 2011, p. 30.
  3. ↑ HurriyetDailyNews.com. "US Polo Assn opens new store in Istanbul". January 8, 2010.
  4. ↑ US-Polo.org."Interscholastic/Intercollegiate Polo (I/I)". 2010.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.