Tupperware Brands

Tupperware Brands Corporation
Public
Traded as NYSE: TUP
S&P 400 Component
Industry Consumer Products, Direct selling, Household goods
Founded 1946
Headquarters Orlando, Florida, United States
Key people
 Patricia Stitzel, CEO
Products Food Storage, Kitchen Preparation, Serving, Microwave, On-the-Go, Baking, Cookware, Cutlery, cosmetics, personal care products
Revenue Increase$2,300.4 million (2010) [1]
Increase US$ 326.5 million (2010)[1]
Increase US$ 225.6 million (2010)[1]
Total assets Increase US$ 2,015.8 million (2010)[1]
Total equity Increase US$ 789.8 million (shareholders' equity) (2010)[1]
Number of employees
 13,500 (2010) [1]
Website www.tupperwarebrands.com

Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational direct sales company. Their main focus are kitchen and household products, particularly plastic containers for food storage and preparation. By extension, the food containers are often referred to as Tupperware[2].

The company was ranked equal # 2 in Fortune's Most Admired Home equipment and furnishings section.[3]

History

Tupperware Brands Corporation was founded as The Tupperware Company in 1946 in South Grafton, Massachusetts by Earl Tupper. In 1958, Tupper sold The Tupperware Company for $16 million to Rexall and the company's headquarters were moved to Orlando, Florida. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.

Since 1997, Tupperware has been directed by Rick Goings.[4]

Brands

A decade after starting business in the United States, Tupperware expanded into Europe. By 1965, the company had a presence in six European countries and then launched in Singapore, Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. After that, Tupperware Brands expanded to almost 100 countries around the world under seven brands connected to it: the brands Tupperware, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics and Nuvo.[5] In 2008, due to its success in developing the brand's name in China, India and Indonesia, Tupperware received awards for "Most Favored Brand by Women" and "Company with the Best Corporate Face."[6]

See also

References

  1. 1 2 3 4 5 6 "Form 10-K Annual Report". Tupperware Inc. Archived from the original on 2012-07-27.
  2. ↑ "Theresa May: 'Geoffrey Boycott has still got my Tupperware'". Theresa May has revealed Geoffrey Boycott still has her Tupperware after she delivered him a batch of home-made brownies.
  3. ↑ Most Admired Industries, CNN, 2010 .
  4. ↑ Hope, Katie (2017-02-15). "Tupperware: How the 1950s party model conquered the world". BBC News. Retrieved 2017-08-12.
  5. ↑ "Tupperware Brands | Worldwide Presence". Archived from the original on 17 December 2011. Retrieved 5 December 2011.
  6. ↑ "Tupperware Receives Coveted Awards for Top Brand Recognition in Three Markets".


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