Tugg Inc.

Tugg inc. Logo

Tugg Inc. is a film-based collective action and crowdsourcing platform that enables individuals to create film screenings at their local cinema.[1] Incorporated in 2011,[2] Tugg was officially launched in 2012 at SXSW by co-founders Nicolas Gonda and Pablo Gonzalez.[3] Headquartered in Austin, Texas. It offers services for promoters, filmmakers, and theaters.

Services

Promoters

Screening "hosts" select a movie from Tugg’s library of studio and independent films, choose from available theaters, dates, timeslots, and set other event details like ticket price; then, a set number of people need to commit to attend before the event is actually on, in order to crowdsource* the viewing.[4] Tugg provides promotional resources and tips, but the promoter is responsible for spreading the word.[5]

Filmmakers & Theaters

Tugg allows filmmakers to do business beyond online digital portals, and show their films in "old-fashioned cinemas", allowing consumers to select the movies they want to see at local theaters [6] This distrobution method, credited to co-founder, Gonda, is

"supposed to complement existing distribution methods".[4]

Tugg EDU

Tugg has a department focused on Educational and Non-Theatrical communities, TuggEDU. Through the selling of screening licenses to "effectively monetize the non-theatrical interest in a film" to better fit the community's needs.[1]

History

In 2016 Tugg launched the film The Last Gold in partnership with USA Swimming* "ensuring the largest national reach for the film, and also a way to involve the swimming community and teams to bring it to their area".[7]

References

  1. 1 2 "About Us – Tugg Edu". eduhome.tugg.com. Retrieved 2017-07-28.
  2. ↑ "Tugg Inc.: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-07-28.
  3. ↑ "Our Story | Tugg". resources.tugg.com. Retrieved 2017-07-28.
  4. 1 2 Ha, Anthony. "Tugg Lets Audiences Choose What's Playing In Theaters | TechCrunch". Retrieved 2017-07-28.
  5. ↑ "10 Lessons Learned From My First Tugg Screening as Promoter". No Film School. 2013-04-07. Retrieved 2017-07-28.
  6. ↑ Faughnder, Ryan (2016-10-27). "The studio behind 'The Hunger Games' wants to turn YouTube gurus into movie stars". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-07-28.
  7. ↑ "USA Swimming and Tugg To Showcase "The Last Gold" Film Screenings Nationwide - Swimming World News". Swimming World News. 2016-05-26. Retrieved 2017-07-28.
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