Tsamma juice

Tsamma juice
Tsamma juice logo
Type Fruit juice
Inception 2014 (2014)
Manufacturer Frey Farms
Available Available
Website tsammajuice.com

Tsamma juice (/ˈsɑːmə/ SAH-mə)[1] is a brand of watermelon juice, produced by Frey Farms since 2014.[2][3] The juice is also available ready-mixed with coconut water or blueberry juice[2] and is suitable as a mixer in alcoholic drinks.[4]

The brand is named after Tsamma, a local name for a type of watermelon found in sub-Saharan Africa, said to be "the Mother of all watermelon varieties";[2] however, the juice is farmed from watermelons grown in the Midwest and Southern United States.[3] The production farms cover a total of 7,000 acres (2,800 ha) of watermelons, and also house a major national supplier of pumpkins.[5]

History

The juice was first produced by company founder Sarah Frey, aged 16, following a traditional family recipe. She established a full-time business after graduating from high school, realizing there was no commercial distributor of watermelon juice, and was shipping to 150 stores by the end of the first year of production. Frey has suggested that the juice could be a suitable replacement for coconut water.[3][2] Regarding its suitability as a mixer, she said: "there's not an alcohol on the planet that doesn't mix well with it".[4] She also believes many Americans would drink watermelon juice more often if it were easier to prepare.[1]

Tsamma juice has been marketed to sports teams. Frey Farms marketing director Hilary Martin Long has pointed out that as watermelon is 92% water, its juice can help counteract the loss of fluids owing to sweating. The juice was supplied to football teams at the University of Alabama.[6] It has been supplied as a drink to participants in the Marine Corps Marathon, and the company sponsors the Tom Page Golf Tournament.[2][5]

References

  1. 1 2 "Can watermelon squeeze into the juicing craze?". Fortune. October 8, 2014. Retrieved March 15, 2018.
  2. 1 2 3 4 5 "Homegrown hydration made from 'mother of all melons'". Fresh Plaza. February 27, 2018. Retrieved March 15, 2018.
  3. 1 2 3 "Is watermelon juice poised to be the next coconut water?". Food Business News. December 27, 2017. Retrieved March 15, 2018.
  4. 1 2 "Life Hack: Tsamma watermelon juice makes a great cocktail mixer". Atlanta Magazine. August 2016. Retrieved March 15, 2018.
  5. 1 2 "Tsamma watermelon juice is new on the market". Produce News. July 3, 2014. Retrieved March 15, 2018.
  6. ↑ "Alabama football's fall two-a-days include Tsamma juice". The Packer. September 8, 2016. Retrieved March 15, 2018.
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