True (cigarette)

True
An old American pack of True cigarettes
Product type Cigarette
Owner R.J. Reynolds Tobacco Company
Produced by R.J. Reynolds Tobacco Company
Country United States
Introduced September 1966 (September 1966)
Markets United States[1][2][3]
Previous owners Lorillard Tobacco Company
Tagline "Shouldn't your brand be True?"

True is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company.

History

True was introduced in September 1966 by Lorillard in 10 major U.S. markets, supporting the launch with buys in print, radio and on NBC's Rowan & Martin's Laugh-In The tagline for the new brand was "Shouldn't your brand be True?".[4] The cigarette, when first introduced, was full flavored. It was later available in a reduced tar and nicotine version during the 1970s and 1980s.

True cigarettes, like Parliament cigarettes, have a recessed filter. However, whereas Parliaments have nothing in the recessed space, Trues have a plastic piece (round with a triangle in the middle and radials which extend to the outside) which prevents the top of the cigarette from being broken, torn, or crushed as any other cigarette can.

In 2015, Reynolds American acquired the brand after they bought the Lorillard Tobacco Company.

Advertising

Lorillard made various poster adverts to promote the True brand as a "low tar, low nicotine" brand.[5][6]

A few TV adverts were also made to promote the brand in the late 1960s to early 1970s.[7][8]

Varieties

  • Filters Kings: Soft Pack, Box
  • Filters 100s: Soft Pack, Box
  • Menthol Kings: Soft Pack, Box
  • Menthol 100s: Soft Pack, Box

See also

References

  1. ↑ "BrandTrue - Cigarettes Pedia". www.cigarettespedia.com.
  2. ↑ "True". www.zigsam.at.
  3. ↑ "Brands". www.cigarety.by.
  4. ↑ "Lorillard Tobacco Co". Retrieved 2018-03-22.
  5. ↑ "Stanford Research into the Impact of Tobacco Advertising". tobacco.stanford.edu. Retrieved 2018-03-22.
  6. ↑ "True Cigarettes". Advertisement Gallery. Retrieved 2018-03-22.
  7. ↑ 31Mike (2016-09-26), Retro 1969 True Cigarette Commercial, retrieved 2018-03-22
  8. ↑ Bobby Cole (2011-10-17), True Cigarettes -1970, retrieved 2018-03-22
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