Truckside advertisement

A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America.[1]

Truckside advertisements have been argued by many to have one of the lowest CPM (Cost Per Thousand) impressions available to advertisers in the market.[2] with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second TV commercial on a prime-time network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad.[3]

One of the largest truckside advertising companies in the United States is called Rolling Adz[4] that has nationwide platform of over 5,500 trucks across the country.

See also

References

  1. ↑ http://www.oaaa.org
  2. ↑ Goodgold, 2003
  3. ↑ Goodgold, 2003
  4. ↑
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