Triibe
| Type | Liqueur |
|---|---|
| Introduced | 2009 |
| Alcohol by volume | 20% |
| Website | jointhetriibe.com |
Triibe is an Irish Malt Whisky based clear cream liqueur, made by Reformed Spirits Co. Ltd.[1] It is made by infusing charcoal filtered Irish Malt Whiskey with honey and royal jelly, and is dairy and lactose free while still retaining a similar taste to other cream liqueurs.[2]
The brand is marketed in a way to target students, and to this end utilises students as 'brand ambassadors' to post Triibe related information in locations such as Facebook profiles and sell product to student bars and clubs.[3]
References
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