Tradesy

Tradesy Inc.
Formerly
 Recycled Bride[1]
Private
Industry Recommerce
Founded 2009 (2009) in Los Angeles, CA[2]
Founders
  • Tracy DiNunzio
  • Sash Catanzarite
  • John Hall
[3]
Headquarters Los Angeles, CA, United States
Key people
  • Tracy DiNunzio
  • Sash Catanzarite
  • Marla Hunter
  • Kamini Lane
[4][5]
Products Pre-owned Women’s Accessories and Clothing
Website tradesy.com

Tradesy is an online peer-to-peer resale marketplace for buying and selling women’s luxury and designer contemporary fashion. The company is headquartered in Santa Monica, California. Along with Thredup, Poshmark, and others, Tradesy is a leading player in the $20 Billion (annual) apparel resale market. [6][7]

History

Tradesy was established in 2012 by CEO and Founder Tracy DiNunzio.[8] DiNunzio set out to create a marketplace where women could sell their pre-owned pieces to fund their new wardrobes and gain access to pieces discounted from retail.[9] To finance early development for Tradesy, DiNunzio worked at her kitchen table, slept on the couch, and rented her bedroom on Airbnb for a year.[10] [11]

In 2012, DiNunzio was accepted into the startup accelerator, Launchpad LA.[12] Since 2009, she had been running Recycled Bride, a peer-to-peer resale marketplace where brides could buy and sell wedding dresses and accessories.[13] She soon expanded her platform to women’s luxury fashion. On October 24, 2012, with a team of seven people, and $1.5M in Series A funding[14] from Rincon Venture Partners, Tradesy officially launched. [15] Following launch, Tradesy was featured on Good Morning America.

In May 2014, Tradesy secured $13M in Series B funding [16] from Kleiner Perkins Caufield & Byers and Sir Richard Branson. In the fall of 2014, Tradesy partnered with Affirm to give approved buyers monthly payment options.[17] Tradesy announced another round of Series B funding from Kleiner Perkins Caufield & Byers for $30M in January 2015.[18] [19] In May of 2016, Tradesy secured an additional $30M in Series C funding from Wildcat Capital Management.[20] [21]

Acquisitions and Expansion

On November 17, 2015, Tradesy acquired Shop Hers, an international luxury marketplace dedicated to pre-owned designer fashion.[22] [23]

Tradesy announced a long-term partnership with in-person returns provider Happy Returns on February 15, 2017.[24]

In November of 2017, the company opened its debut retail space, The Tradesy Showroom, which houses original artwork and rare fashion.[25]

In the spring of 2018, Tradesy announced their acquisition of New York-based closet organizing and styling service, Fitz — now rebranded as Tradesy Closet Concierge. [26][27]

References

  1. ↑ "Company Overview of Tradesy, Inc". bloomberg.com. 24 May 2018.
  2. ↑ "Company Overview of Tradesy, Inc". bloomberg.com. 24 May 2018.
  3. ↑ "Tradesy". crunchbase.com. Retrieved 30 August 2017.
  4. ↑ "Company Overview of Tradesy, Inc". bloomberg.com. 24 May 2018.
  5. ↑ "About Us". Tradesy.com. 24 May 2018.
  6. ↑ "Capturing The Edge With Communicative Commerce". pymnts.com. Retrieved 23 May 2018.
  7. ↑ "RESALE REPORT 2018". thredup.com. Retrieved 23 May 2018.
  8. ↑ Quast, Lisa (3 June 2013). "Q and A with Tracy DiNunzio: How She Grew a Company from NOthing to $10 Million". Forbes.com. Retrieved 30 August 2017.
  9. ↑ James, Anna (16 March 2016). "Ladies Who Laptop: Chatting with Tracy DiNunzio Founder and CEO of Tradesy". LaurenConrad.com. Retrieved 30 August 2017.
  10. ↑ McKeegan, Colleen Leahey (6 March 2017). "Broke with a Big Idea? Here's a Trick to Fund Your Dreams". MarieClaire.com. Hearst. Retrieved 30 August 2017.
  11. ↑ Friedman, Thomas (21 December 2013). "How to Monetize Your Closet". NewYorkTimes.com. Arthur Ochs Sulzberger Jr. Retrieved 6 July 2017.
  12. ↑ "Santa Monica-Based Serial Entreprenuer Tracy DiNunzio Launches Tradesy, Announces $1.5 Million Series A Round". Women2.com. 24 October 2012. Retrieved 31 August 2017.
  13. ↑ "Tradesy Raises $1.5 M. to Help You Cash in on the Clothes in the Back of Your Closet". Observer.com. 25 October 2012. Retrieved 31 August 2017.
  14. ↑ "Tradesy". crunchbase.com. Retrieved 30 August 2017.
  15. ↑ Chang, Andrea (24 October 2012). "Start-up spotlight: Sell your clothes online at Tradesy". LATimes.com. Retrieved 31 August 2017.
  16. ↑ https://www.crunchbase.com/funding-round/887f58ed678e50378a21f96d8c4c8777
  17. ↑ "When You Partner With Affirm, You're in Good Company". Affirm.com. Retrieved 30 August 2017.
  18. ↑ "Tradesy". crunchbase.com. Retrieved 1 August 2017.
  19. ↑ Del Rey, Jason (27 January 2015). "Kleiner Perkins Leads $30 Million Investment in Tradesy, a Clothing Resale Site". recode.net. Vox Media. Retrieved 30 August 2017.
  20. ↑ "Tradesy". crunchbase.com. Retrieved 20 August 2017.
  21. ↑ Reim, Garrett (30 August 2017). "Online Consignment Shop Tradesy Raises $30 Million". labusinessjournal.com. Retrieved 30 August 2017.
  22. ↑ "Tradesy". crunchbase.com. Retrieved 31 August 2017.
  23. ↑ Rao, Leena (17 November 2015). "Tradesy Buys Fellow Online Consignment Site Shop-Hers". Fortune.com. Retrieved 31 August 2017.
  24. ↑ "Online Shoppers Flocking To Happy Returns' New In-Person Return Service During Successful Pilot Program With Online Marketplace Tradesy". BusinessWire. 15 February 2017. Retrieved 16 June 2017.
  25. ↑ "Tradesy Showroom Opens, Debuts Rare Fashion and Art". Forbes. 9 November 2017. Retrieved 17 May 2018.
  26. ↑ Hamanaka, Kari (2 April 2018). "Tradesy Starts Closet Concierge Service With Fitz Acquisition". wwd.com. Retrieved 24 May 2018.
  27. ↑ Horowitz, Eli. "Tradesy Acquires Fitz and Announces Tradesy Closet Concierge". LA Business Journal. Retrieved 17 May 2018.
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