Trademark symbol

Trademark symbol

The trademark symbol (™), in Unicode U+2122 ™ TRADE MARK SIGN (HTML ™ · ™), \texttrademark in LaTeX,[1][2] is a symbol to indicate that the preceding mark is a trademark. It is usually used for unregistered trademarks, as opposed to the registered trademark symbol (®) which is reserved for registered trademarks.[3] On Windows it may be entered by holding the Alt while typing the numbers 0 1 5 3 on the numeric keypad or by pressing Alt Gr+T. On macOS, it may be entered by pressing ⌥ Opt+2 .

An equivalent marque de commerce symbol ( U+1F16A 🅪 RAISED MC SIGN) is used in Quebec.

Use

Use of the trademark symbol (™) indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration. Registered trademarks are indicated using the registered trademark symbol (®), and in some jurisdictions it is unlawful or illegal to use the ® symbol with a mark that has not been registered.[4]

Trademarks versus service marks

There is a specific symbol, the service mark symbol (℠), to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark symbol, especially outside the United States.

References

  1. ↑ "The Unicode Standard 7.0, Letterlike Symbols" (PDF). Unicode, Inc.
  2. ↑ "Character entity references in HTML 4". w3.org.
  3. ↑ "What do the R-symbol and the TM symbol mean?". Law 4 Small Business. Retrieved 12 September 2016.
  4. ↑ "How to use the ® and TM Symbol". howconceptual.com. Archived from the original on 2014-04-09.
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