Township (video game)

Township (Playrix)
App icon
Developer(s) Playrix
Publisher(s) Playrix, Nash Hooper
Platform(s) iOS, Android, Mac OS X, Facebook (Adobe Flash)
Release iOS
February 24, 2012
Google Play
November 13, 2013
Amazon App Store
February 16, 2014

Township is a free-to-play city-building game available on multiple platforms and was developed by Playrix. Township became first available as an Adobe Flash application on the social-networking website Facebook. The game was released for iOS on February 24, 2012 and Google Play on November 13, 2013. On February 16, 2014, it was released on the Amazon Appstore.

By November 2017, the game had been downloaded 120 million times, with more than 3.5 million people playing Township every day.

Gameplay

Township is a game that combines city-building and farming.[1] Players are guided through a brief tutorial at the very beginning of the game. The player begins with a starter town and in order to develop it they should harvest crops, run processing facilities and sell goods.[2] The primary currency in the game is T-cash. Besides, the player also earns XP (experience points) and coins for performing different kinds of actions in the game. Coins are used to buy factories, community buildings, decorations and XP points are used to level up. As the player accumulates XP points and goes through levels, more kinds of crops, factories, community buildings and decorations become available.

Social interaction

Township encourages interactions between players through the social network Facebook.[3] Keeping in touch with other players allows the player to develop the town faster by using friends’ help. In July 2015, a new update was released, introducing a zoo and the ability to donate to friends' planes and trains.

Another way to interact with others is through co-ops, unlocked in level 19. You also get to participate in regatta races with your co-op to get rewards.

New crops, products, buildings and activities are added with each update from Playrix[4] (Township is usually updated every 1-2 months).

Business Model

Township is pay-for-play model that hooks the player with free download but in order to do anything in the game, the user must pay for supplies and building materials. One player estimates that in order to build a complete city, one must pay $300-$400 USD.

References

  1. ↑ Township for iOS
  2. ↑ Ashby, Alicia. "Township". Gamezebo.
  3. ↑ Hill, Jerad. "Playrix Launches Township". Daily App Show.
  4. ↑ Muhin, Kirill. "Agribusiness economic simulator". App4Smart.
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