Todd Pedersen

Todd Pedersen
Born Todd Richard Pedersen
(1968-11-23) November 23, 1968
Seattle, WA, US
Residence Provo, Utah, US
Alma mater Brigham Young University
Occupation CEO of Vivint
Years active 1997–present
Spouse(s) Andie Pedersen
Children 5

Todd Richard Pedersen (born November 23, 1968) is an American entrepreneur and the founder of Vivint, Inc., a home automation, security and energy company. Vivint, Inc. was acquired in late 2012 by the Blackstone Group.[1]

Biography

Todd Pedersen was born in Seattle, Washington, the fourth of eleven children, and grew up in Idaho Falls, Idaho, where he attended Idaho Falls High School.[2]

After finishing a 2-year mission for his church, he returned and settled in Provo, Utah. In 1992 he began selling pest-control services door-to-door from a small business with 10 employees based in a trailer in Arizona.[3][4][5]

A few years later, he switched to a different product, burglar alarms, though using the same marketing technique.[5][6][7] Soon he contacted high school friend Keith Nellesen to assist in this venture. Together, they founded APX Alarm Security Solutions in 1997 in Provo, Utah, utilizing his proven door-to-door marketing strategy. In 2011 APX Alarm was rebranded as Vivint to reflect its emphasis on living intelligently through home automation.[8] The company became a major competitor in the industry, as well as expanding its marketing through more traditional venues such as television advertising and telephone sales representatives.[9]

Pederson was featured in the sixth season finale of the CBS reality show, Undercover Boss in 2015.[10] The experience afforded him valuable insights into his employees' work days.[11]

In 2016 Pedersen was involved in a fatal accident during the SCORE Baja 500 off-road race.[12]

Pedersen lives with his wife and their five children in the Provo, Utah area, and is a member of The Church of Jesus Christ of Latter-day Saints.[13]

Innovations and awards

Pedersen created a loyal and energetic workforce of approximately 7,000 full-time and part-time employees through innovations in employee relations. These innovations include an on-site restaurant at his corporate headquarters in Provo[14], a free medical clinic,[15] and various recreational areas including a basketball court and a weight room.[15]

Under his direction, the firm branched into Vivint Solar, a solar energy company.[16][17]

Outside of his industry, Pedersen has sought innovation in public education, particularly emphasizing use of the abacus in the classroom at early ages to strengthen mathematical skills.[18][19] He also partners the 501(c)3 non-profit Vivint Gives Back with numerous worthy organizations such as Feed My Starving Children.[20][21][22]

Pedersen was named Entrepreneur of the Year by three separate entities, first in 2010 by Ernst & Young,[23] next by the Utah Valley Entrepreneurial Forum in 2012,[24] and in 2013 by MountainWest Capital Network.[25]

In 2015 Pedersen was inducted into the David Eccles School of Business Hall of Fame.[26]

References

  1. ↑ "Blackstone Announces Closing of Vivint Transaction Archived 2018-07-29 at the Wayback Machine.." Press release, Blackstone, November 19, 2012. Retrieved July 28, 2018.
  2. ↑ "'Undercover Boss' schooled in Idaho Falls Archived 2018-07-30 at the Wayback Machine.." NPG of Idaho, updated August 25, 2016. Retrieved July 28, 2018.
  3. ↑ "To Sell Home Automation, Vivint Needs 'Some Aggressiveness'". Archived from the original on April 7, 2014. Retrieved October 19, 2014.
  4. ↑ Vivint Smart Home (April 28, 2011). "The History of Vivint". Archived from the original on August 17, 2016. Retrieved November 28, 2016 – via YouTube.
  5. 1 2 Connor, Cheryl. "America's Most Promising: Todd Pedersen, Founder of B Home Automation Business, Vivint Archived 2018-07-29 at the Wayback Machine.." Forbes, February 20, 2013. Retrieved July 28, 2018.
  6. ↑ "Archived copy". Archived from the original on November 14, 2012. Retrieved January 20, 2013.
  7. ↑ "Archived copy". Archived from the original on January 19, 2013. Retrieved January 26, 2013.
  8. ↑ Harvey, Tom. "Utah-based Vivint wants your house to 'intelligently respond, react and communicate' The Salt Lake City Tribune, 26 June, 2017. Retrieved 28 July 2018.
  9. ↑ Burke, Jordan (February 13, 2012). "Vivint growth found in automated homes". Archived from the original on February 24, 2014. Retrieved January 20, 2013.
  10. ↑ "The Boss of Vivint Goes Undercover Archived 2018-07-29 at the Wayback Machine.." CBS.com, 2015. Retrieved July 28, 2018.
  11. ↑ Pederson, Todd. "How Going 'Undercover' Made Me a Better Boss Archived 2018-07-29 at the Wayback Machine.." Entrepreneur, February 20, 2015. Retrieved July 28, 2018.
  12. ↑ Green, Mark and Kiersten Nuñez. "Vivint CEO Todd Pedersen involved in crash that killed young spectator at SCORE Baja 500 Archived 2018-07-29 at the Wayback Machine.," Fox News, June 26, 2018. Retrieved July 28, 2018.
  13. ↑ McKenzie, Hamish. "The Book of Mormon: Why the world's most capitalist religion breeds so many entrepreneurs," Pando, July 31, 2013. Retrieved July 28, 2018.
  14. ↑ "The Cafeteria Co. Partners With Vivint! Archived 2018-07-29 at the Wayback Machine." Heirloom Restaurant Group, October 11, 2011. Retrieved July 28, 2018.
  15. 1 2 "Doctor's office at work?". Archived from the original on November 7, 2017. Retrieved November 14, 2017.
  16. ↑ "Simple & Affordable Home Solar Power Solutions – Vivint Solar". Vivint Solar. Archived from the original on November 6, 2012. Retrieved February 28, 2013.
  17. ↑ Bessette, Chanelle. "10 Questions: Todd Pedersen, CEO, Vivint Archived 2018-07-29 at the Wayback Machine.." Fortune, February 6, 2014. Retrieved July 28, 2018.
  18. ↑ "YouTube". Archived from the original on June 30, 2016. Retrieved November 28, 2016 – via YouTube.
  19. ↑ "YouTube". Archived from the original on July 22, 2016. Retrieved November 28, 2016 – via YouTube.
  20. ↑ "Home : Feed My Starving Children". fmsc.org. Archived from the original on January 21, 2013. Retrieved January 24, 2013.
  21. ↑ Vivint Smart Home (November 16, 2012). "Vivint Partners with Feed My Starving Children – Fox 13 Utah". Archived from the original on June 2, 2016. Retrieved November 28, 2016 – via YouTube.
  22. ↑ "Archived copy". Archived from the original on March 4, 2016. Retrieved July 3, 2018.
  23. ↑ SIW Editorial staff. "APX Alarm's Todd Pedersen wins Ernst & Young award Archived 2014-02-03 at the Wayback Machine.."
  24. ↑ Pugmire, Genelle. "Vivint founder Todd Pedersen named Entrepreneur of the Year Archived 2013-01-17 at the Wayback Machine.." Daily Herald, December 14, 2012. Retrieved July 28, 2018.
  25. ↑ "Past Entrepreneur of the Year Winners Archived 2017-11-22 at the Wayback Machine.." MountainWest Capital Network, 2018. Retrieved July 28, 2018.
  26. ↑ "Vivint CEO Todd Pedersen inducted into David Eccles School of Business Hall of Fame Archived 2018-07-30 at the Wayback Machine.." David Eccles School of Business, March 9, 2015. Retrieved July 28, 2018.
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