Tim & Sid

Tim & Sid
Starring Tim Micallef
Sid Seixeiro
Country of origin Canada
Production
Running time 180 minutes (2011-2015)
90-120 minutes (2015-present)
Release
Original network (non-televised) (2011-2013)
The Score/Sportsnet 360 (2013-2015)
Sportsnet (2015-present)
Original release December 12, 2011 (2011-12-12) – present

Tim & Sid is a sports talk show hosted by Tim Micallef and Sid Seixeiro, broadcast by the Canadian sports television network Sportsnet. The program was established in 2011 as an afternoon show on Sportsnet's sister radio station CJCL, and gained a television simulcast on The Score (now Sportsnet 360) in 2013. On July 1, 2015, the program was re-launched as a dedicated television program.

Tim & Sid airs weeknights from 5 to 7 p.m. ET, although it is frequently shortened to 90 minutes to allow for pre-game coverage of Toronto Blue Jays and National Hockey League (NHL) games.

History

Tim & Sid was launched in 2011 as an afternoon radio show on CJCL, a sports talk radio station owned by Rogers Media in Toronto.[1][2] The program gained a television simulcast on Micallef and Seixeiro's previous home, The Score[1] in May 2013, coinciding with the Canadian Radio-television and Telecommunications Commission's (CRTC) approval of Rogers' acquisition of the network (since renamed Sportsnet 360).[3][4] Tim & Sid became known for the pair's freeform style, and proved popular among a younger audience and a loyal group of fans. The program gained further attention from viral videos during the 2014 Winter Olympics, such as their live reaction to Canada's winning goal in the gold medal game of the Women's hockey tournament.[1]

On January 20, 2015, Rogers announced major changes to CJCL's lineup, including the replacement of Tim & Sid with Greg Brady and Andrew Walker as its new afternoon show. Concurrently, Sportsnet announced that Tim & Sid would be re-launched as a television program, premiering on July 1, 2015.[1] Scott Moore, president of Sportsnet and NHL properties at Rogers, likened Tim & Sid to being a "sports content factory" operating across multiple platforms (including television and social media), and explained that Micallef and Seixeiro "are not just highlight guys, they know how to engage on any sports topic and the great thing about these guys is they can connect with sports fans on any number of levels."[1]

Ratings

During its first month re-launched as a dedicated television program, the show grew Sportsnet's audience in the 5 to 7 p.m. ET timeslot year-over-year, growing it by 19%.[5] In its second full month on the air, the show experienced an 18% increase and became the most-watched sports program in the country during the 6–7 p.m. ET timeslot (beating TSN's SportsCentre).[6] On September 22, 2015, The Globe and Mail reported that the show was attracting more than 100,000 viewers.[7] Two months later, it was reported that Tim & Sid was outpacing TSN's Off the Record (which had recently been cancelled as a part of cuts by the network) as the most-watched sports program in Canada between the 5 p.m. and 7 p.m. hours.[8]

References

  1. 1 2 3 4 5 "Tim Micallef, Sid Seixeiro ready to write their latest chapter". Toronto Star. Retrieved July 7, 2015.
  2. ↑ "Rogers shocks up morning DJ slot with Dean Blundell: Mudhar". Toronto Star. January 20, 2015. Retrieved July 7, 2015.
  3. ↑ "CRTC clears way for Rogers to buy Score". The Globe and Mail. Retrieved May 1, 2013.
  4. ↑ "CRTC Gives Final Approval to Rogers' Acquisition of Score Media". Broadcaster Magazine. Retrieved May 1, 2013.
  5. ↑ "Sportsnet in July: Blue Jays Audiences Soar, Tim & Sid Launches and Sportsnet Remains Canada's #1 Sports Brand on TV". Sportsnet Media Centre. Retrieved August 5, 2015.
  6. ↑ "Sportsnet Delivers Historic Ratings in August, Powered by Record Blue Jays Audiences". Sportsnet Media Centre. Retrieved September 13, 2015.
  7. ↑ "Prime Time's McCown declining in value as Rogers shifts focus to TV". The Globe and Mail. Retrieved November 3, 2015.
  8. ↑ "Shoalts: Dan Shulman's defection to Sportsnet deals a major blow to TSN". The Globe and Mail. Retrieved December 3, 2015.
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