The Skimm

theSkimm, Inc.
Private
Industry News media
Founded 2012 (2012)
Headquarters United States
Area served
 United States
Key people
 Danielle Weisberg
Carly Zakin
Products The Daily Skimm
Skimm Ahead
Members Over 4 million
Website www.theskimm.com

The Skimm (styled theSkimm) is an American media company, founded in 2012 by Danielle Weisberg and Carly Zakin, providing a subscription-only newsletter. The newsletter is a digest of news stories intended to be simple and easy to read.

History

The Skimm was started in 2012, when founders Weisberg and Zakin left their jobs as producers at NBC.[1]

In June 2016, theSkimm raised $8 million in Series B funding to move into video with the launch of Skimm Studios. The round was led by 21st Century Fox and included early backers RRE Ventures, Homebrew and Greycroft Partners.[2]

In the Fall of 2016, theSkimm interviewed 12 of the major candidates for U.S. President and registered 110,000 people to vote in the 2016 election.[3][4]

On March 15, 2018, theSkimm raised a $12 million funding round led by Google Ventures, along with Spanx founder Sara Blakely. [5]

Products and Services

The Daily Skimm is the company's daily email newsletter. It focuses on a short, simple, and easy-to-read version of the news, and is marketed to urban women aged 22–34.[6] As of November 2016, the newsletter has over 4 million subscribers.[7]

In 2016, theSkimm launched the Skimm Ahead app for iOS, which directly inserts events into its subscribers' calendars.[8][9][10]

References

  1. ↑ "Roommates Carly Zakin And Danielle Weisberg Quit Jobs At NBC To Help You Skim News Every Morning". Business Insider. Retrieved March 22, 2016.
  2. ↑ "Fox Will Fund TheSkimm's Move Into Video With $8 Million Round". Bloomberg.com. 2016-06-01. Retrieved 2017-01-05.
  3. ↑ "2016 Election Candidates". theSkimm. Retrieved 2017-01-05.
  4. ↑ Landsbaum, Claire. "This Start-up Registered a Mind-Blowing 95,000 Women to Vote". The Cut. Retrieved 2017-01-05.
  5. ↑ "TheSkimm is raising $12 million from Google Ventures and other investors to build its subscription business". Recode. Retrieved 2018-03-16.
  6. ↑ "How The Skimm's passionate readership helped its newsletter grow to 1.5 million subscribers". Nieman Lab. Retrieved March 22, 2016.
  7. ↑ "How the Skimm Became a Must-Read for Millennials". November 2, 2016. Retrieved December 21, 2016 – via Bloomberg BusinessWeek.
  8. ↑ Ward, Maria. "Calling All Skimmers! TheSkimm Launches a New App for Your iPhone Calendar". Vogue. Retrieved November 1, 2016.
  9. ↑ "TheSkimm's morning newsletter has 3.5 million readers, and now it wants to invade your calendar". Business Insider. Retrieved November 1, 2016.
  10. ↑ Ha, Anthony. "theSkimm expands beyond newsletters with Skimm Ahead, a subscription calendar service". TechCrunch. Retrieved 2017-01-05.
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