The North Alliance

The North Alliance
Holding company
Industry Design, communications, technology, advertising, marketing
Founded 2014 (2014)
Founder Thomas Høgebøl
Headquarters Oslo, Norway
Area served
 Worldwide
Key people
 Thomas Høgebøl (CEO)
Services Branding & identity
consumer insights
design
digital
marketing
market research
public relations
relationship marketing
Revenue 985 million NOK (2016)[1]
Number of employees
 660 (2017)
Subsidiaries Anorak, Åkestam Holst, Round & Round, &Co, Clay, Making Waves, Bold, Promenad, og Great Works
Website www.thenorthalliance.com

The North Alliance (NoA) is a Nordic design, communication and tech network.[2] Founded in 2014, it is organized as a holding company consisting of the Swedish agencies Åkestam Holst, Great Works, Bold, Promenad, and Evidence; Danish agency &Co and Clay; Norwegian agency Anorak and technology business Making Waves.

Company

The North Alliance agencies are design, communication and technology agencies in the Nordic region. It is an independent network and have stated ambitions to compete with large multinational networks.[3] Although retaining different brand-names and identities, the agencies are fully owned by The North Alliance. The network employs 670 people in Stockholm, Oslo, Copenhagen, Chicago and Kraków. In 2016 the combined turnover was estimated at around €100 million.[4]

History

The conglomerate was formed in January 2014 by Thomas Høgebøl, former head of McCann Worldgroup, backed by Finnish private equity fund CapMan Group.[3]

References

  1. ↑ "Nære milliarden – kan bli solgt innen to år". Dagens Næringsliv.
  2. ↑ "About NOA | N°A – The North Alliance". Thenorthalliance.com. Retrieved 2015-10-18.
  3. 1 2 "The Nordics Are Coming: North Alliance to Buy a U.S. Office | Global News – Advertising Age". Adage.com. 2015-07-16. Retrieved 2015-10-18.
  4. ↑ "Nære milliarden – kan bli solgt innen to år". Dagens Næringsliv.
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