The Label Life

The Label Life
Formerly
 The Home Label, The Closet Label, The Trunk Label
Private
Industry E-commerce
Founded November 2012 (2012-11)
Founder Preeta Sukhtankar
Headquarters Mumbai, Maharashtra, India
Key people
 Preeta Sukhtankar, Yashika Punjabee, Sonam Shah, Melissa D'Sa
Products Accessories, Clothing and Home Decor
Number of employees
 70
Website www.thelabellife.com

TheLabelLife.com is an Indian e-commerce lifestyle brand based in Mumbai.[1][2] It retails home décor, clothing and accessories.[3][4] The collections are closely edited by Style Editors Sussanne Khan, Malaika Arora Khan & Bipasha Basu.

Overview

TheLabelLife.com was founded as The Label Corp by Preeta Sukhtankar in November 2015.[5]

Currently, TheLabelLife.com has raised 5 million in funding, sells over a 1000 products on a daily basis and gets 1 million organic unique page views a month, and boasts of a workforce of over 50 women. It is a network of organic brand love which has made TheLabelLife.com the most widely recognized choice for the stylish Indian woman with disposable income, attested by the 1 million plus social media followers. TheLabelLife.com has collaborated with brands like Grazia India, Ola Cabs, Magnum ice cream, WeWork India, MyGlamm, Amazon India and Caratlane.com among many others.

Armed with 15 years of experience in the new media market, Preeta Sukhtankar founded TheLabelLife.com along with a core founding team in 2015 after spotting a gap in the lifestyle retail market online for the working Indian women. Having worked as a publisher, producer, stylist, and writer, she earned access to the network of fashion editors, models, and actresses. It was from here that she assembled a full-time team along the way, starting with the Style Editors: internationally acclaimed interior stylist Sussanne Khan, TV personality and style icon Malaika Arora, and former supermodel and actress Bipasha Basu.

Preeta Sukhtankar is the Founder and CEO of the TheLabelLife.com, Yashika Punjabee is the Co-founder and Creative Director, Sonam Shah and Melissa D'Sa being the Lead of Merchandising and CRM respectively having been with the brand from inception. Today, the company has 60 employees, most of them women, and each of the three celebrity style editors holds a minority stake in the business. On the website, models pose in elegant pieces in contemporary silhouettes that often come with a stylish twist—a flattering ruffle, perhaps, or a crochet detail. It says a lot that TheLabelLife.com’s signature product is a white shirt, which the brand updates every month with a new style.

References

  1. ↑ "Sizzling and stylish: Yummy mummies of B-Town - Times of India". The Times of India. Retrieved 10 May 2016.
  2. ↑ "Simply Suzzane". indiatoday.intoday.in. Retrieved 10 May 2016.
  3. ↑ Assomull, Sujata (4 May 2011). "Business of Fashion: When 3 is Company - Khaleej Times". Khaleej Times. Retrieved 10 May 2016.
  4. ↑ Adhvaryu, Mohita (4 March 2016). "These Indian Start-Up Queens Will Inspire You To Take The Entrepreneurial Plunge". Polka Cafe. Retrieved 7 March 2016.
  5. ↑ Gore, Dipti (23 December 2014). "Tastefully curated, signature and rare-to-find products by The Label Corp". techstory.in. Retrieved 7 March 2016.

6. https://qz.com/1155167/thelabellife-com-an-lifestyle-brand-thats-finally-giving-working-women-what-they-want/

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