Journal of Marketing

Overview

Journal of Marketing  
Discipline Marketing
Language English
Edited by Christine Moorman
Publication details
Publication history
 1936-present
Publisher
Frequency Bimonthly
7.338
Standard abbreviations
J. Mark.
Indexing
ISSN 0022-2429 (print)
1547-7185 (web)
LCCN 38024264
OCLC no. 1782320
Links

The Journal of Marketing (JM) is a bimonthly, broad-based scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association.

Editorial Mission and Objectives

The Journal of Marketing develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, policy makers, consumers, and other societal stakeholders. It is the premier outlet for substantive research in marketing.  Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline​.

The fundamental editorial objective of JM is to publish the most impactful, thought-leading substantive research in the marketing discipline. JM is committed to publishing the highest quality articles that have the potential to advance marketing theory and practice regardless of topic, theory, method, or level of analysis.

JM publishes a broad range of articles that vary markedly in their objectives, approach, nature of contribution to the field, and target audience. While there are many different types of articles, the two main types published by JM are conceptual articles and empirical articles. JM is open to other types of research as well, as long as it offers theoretical and/or empirical insights into important marketing questions.[1]

Why Should Authors Publish in JM?  

Publishing in the Journal of Marketing benefits authors by offering stronger article impact (citations), greater author freedom, openness to innovation, balance of rigor and relevance, and expert and constructive reviews from broad ranging editorial members.

Current Editorial Leadership

Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University is Editor in Chief. Coeditors are:  Harald J. van Heerde is the SHARP Research Professor of Marketing at the University of New South Wales, Sydney, Australia; C.​​ Page Moreau is the John R. Nevin Professor of Marketing Wisconsin School of Business, University of Wisconsin–Madison; and Robert W. Palmatier​​ is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington.

Approximately 48 Associate Editors and 182 Editorial Review Board members representing marketing faculty from across the discipline and world support the journal’s editorial mission.[2]

Guiding Editorial Principles

The current editors published eight guiding principles they will follow during their tenure as editors.

·        Principle 1: JM is the discipline’s premier journal focused on substantive marketing questions.

·        Principle 2: JM values the contribution to the marketing discipline ahead of other disciplines.

·        Principle 3: We are committed to a big-tent position.

·        Principle 4: We take measured risks on potentially high-impact papers.

·        Principle 5: We seek to challenge the boundaries of the marketing discipline with the articles we publish.

·        Principle 6: We are committed to a fair, thorough, and constructive review process and are taking steps to foster this environment.

·        Principle 7: We seek a better balance between rigor and relevance.

·        Principle 8: JM should matter to more people. We will work to publicize JM articles in different types of media and formats for both academic and practitioner marketers. [3]

Special Issues

JM has published special issues on a wide array of topics over the years, including “Mapping the Boundaries of Marketing” sponsored by the Marketing Science Institute.   

Two special issues are currently being promoted by JM: 

·        Better Marketing for a Better World: This Special Issue seeks to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world. It will be edited by: Christine Moorman (Duke University), Rajesh Chandy (London Business School), Gita Johar (Columbia Business School), and John Roberts (University of New South Wales)

·        New Technologies and Marketing: This Special Issue will showcase scholarship examining the impact of new technologies on important marketing-related research questions using consumer, firm, competition, market, policy, or societal perspectives. It will be edited by: C. Page Moreau (University of Wisconsin-Madison), Donna Hoffman (George Washington University), Stefan Stremersch (Erasmus School of Economics & IESE Business School), and Michel Wedel (University of Maryland)

Key Metrics

•     Number of subscribers is 36,000

•     Submissions: 500 (2017) to 600 papers each year

•     Acceptance rate: approximately 8.0%

•     Impact factor: 7.338, 5th highest of all business journals included in Financial Times (FT50) ranking[4]

•     One of the four marketing journals included on University of Dallas (UTD) Journal List

•     One of the six marketing journals included on Financial Times 50 (FT50) Journal list [4]

Article Awards

Each year the AMA Foundation present three awards for leading scholarship from the Journal of Marketing:

•      Sheth Foundation/Journal of Marketing Award: Established through the generosity of the Sheth Foundation, this award is given to the JM paper that has made a long-term contribution to marketing theory and practice and an important impact on the field of marketing.

•      Shelby D. Hunt/Harold H. Maynard Award:  Named in honor of Professors Shelby D. Hunt and Harold H. Maynard, this award is given to the JM paper deemed to have made a significant contribution to marketing theory and thought.

•      Marketing Science Institute/H. Paul Root Award: Named in honor of Paul Root, President of MSI from 1990-98 and chair of the AMA Board of Directors from 2004-05, the award is cosponsored by the American Marketing Association and the Marketing Science Institute. This award is given to the JM paper that has made significant contributions to the advancement of the practice of marketing.

Past Journal of Marketing Editors

•      1936-1937 | Paul H. Nystrom

•      1936-1939 | N.H. Engle

•      1937-1941 | Ronald S. Vaile

•      1939-1943 | Ewald T. Grether

•      1941-1945 | Reavis Cox

•      1943-1947 | Charles F. Phillips

•      1945-1949 | Clyde W. Phelps

•      1947-1951 | Ralph Cassady Jr.

•      1949-1953 | Edward R. Hawkins

•      1951-1955 | Albert W. Frey

•      1953-1957 | Lincoln H. Clark

•      1955-1958 | George L. Mehren

•      1958-1967 | Steuart H. Britt

•      1968-1973 | Eugene J. Kelley

•      1973-1976​ | Edward W. Cundiff

•      1976-1978 | Edward C. Bursk

•      1978-1981 | Yoram Wind

•      1981-1984 | William H. Cunningham

•      1984-1987 | Shelby D. Hunt

•      1987-1990 | Roger A. Kerin

•      1990-1993 | Thomas C. Kinnear

•      1993-1996 | P. Rajan Varadarajan

•      1996-1999 | Robert F. Lusch

•      1999-2002 | David W. Stewart

•      2002-2005 | Ruth N. Bolton​

•      2005-2008 | Roland T. Rust

•      2008-2011 | Ajay K. Kohli, Coeditors: Gary L. Frazier and Robert P. Leone

•      2011-2014 | Gary L. Frazier​

•      2014-2018 | V. Kumar, Coeditors: Vikas Mittal and Neil Morgan[5]

Outreach Initiatives

·        JM Scholarly Insights: Manager-friendly versions of each article published in the JM are prepared and promoted through social and online channels. ​​​​

·        JM Webinar Series:  This series, which occurs six times a year, features two recently published papers from JM.  Authors share their ideas and findings in a webinar format.

•      Follow JM on Twitter: @JofMarketing

•      Follow JM on LinkedIn: ama-journal-of-marketing

•      More information on JM web site: https://www.ama.org/publications/JournalOfMarketing/Pages/About.aspx#Main

•      Published Issues: http://journals.ama.org/loi/jmkg?code=amma-site

References

  1. ↑ "Editorial Guidelines | Journal of Marketing". www.ama.org. Retrieved 2018-10-10.
  2. ↑ "Journal of Marketing | Editorial Leadership". www.ama.org. Retrieved 2018-10-10.
  3. ↑ "Guiding Editorial Principles for the Journal of Marketing". www.ama.org. Retrieved 2018-10-10.
  4. 1 2 "2018 Journal Citation Report Suggests AMA Journal Impact is Strong". www.ama.org. Retrieved 2018-10-10.
  5. ↑ "Previous Editors | Journal of Marketing". www.ama.org. Retrieved 2018-10-10.
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