Robert W. Palmatier

Robert W. Palmatier
Academic background
Education Georgia Institute of Technology
Georgia State University
University of Missouri
Academic work
Discipline Marketing
Institutions University of Washington
Website http://foster.uw.edu/faculty-research/directory/robert-palmatier/

Robert W. Palmatier is a Professor of Marketing, John C. Narver Endowed Professor in Business Administration, and Research Director of the Center for Sales and Marketing Strategy.[1] He is known for his work on Relationship Marketing. He is the current editor-in-chief of the Journal of the Academy of Marketing Science. In the Author Productivity in the Premier AMA Journals list, he is currently listed as the third most prolific marketing researcher worldwide.[2]

Recent publications

  • Irina Kozlenkova, Robert W. Palmatier Eric Fang, Bangming Xiao, and Minxue Huang, (Forthcoming), “Online Relationship Formation,” Journal of Marketing.
  • Lee, Ju-Yeon, Shrihari Sridhar, and Robert W. Palmatier, (Forthcoming) “The Influence of Firms’ Structural Design on Advertising and Personal Selling Effectiveness,” International Journal of Research in Marketing.
  • Harmeling, Colleen, Robert W. Palmatier, Eric Fang, and Dianwen Wang, (2017), “Group Marketing: Theory, Mechanisms, and Dynamics,” Journal of Marketing, 81 (July).
  • Martin, Kelly, Abhishek Borah, and Robert W. Palmatier, (2017) “Data Privacy: Effects on Customer and Firm Performance,” Journal of Marketing, 81 (January), 36-58.
  • Zhang, Jonathan, George Watson, Robert W. Palmatier, and Rajiv P. Dant (2016) “Dynamic Relationship Marketing,” Journal of Marketing, 80 (September), 53-75.
  • Fang, Eric, Jongkuk Lee, Robert W. Palmatier, and Chaoyang Guo, (2016) “Understanding the Effects of Plural Marketing Structures on Alliance Performance,” 53 (August), 628-645, Journal of Marketing Research.
  • Fang, Eric, Jongkuk Lee, Robert W. Palmatier, and Shunping Han, (2016) “If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches,” Journal of Marketing Research, 53 (June), 319-37.
  • Steinhoff, Lena and Robert W. Palmatier, (2016), “Understanding the Effectiveness of Loyalty Programs: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science.
  • Watson, George, Stefan Worm, Robert W. Palmatier, and Shankar Ganesan, (2015), “The Evolution of Marketing Channels: Trends and Future Research Directions,” Journal of Retailing, 91 (December), 546-68.

References

  1. ↑ "Robert W. Palmatier - Foster School of Business". Foster School of Business. Retrieved 2017-09-04.
  2. ↑ "AMA Productivity" (PDF).
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