The Inner Circle (dating site)

The Inner Circle
Type of site
 Online dating service
Available in English
Owner Circle Imperium BV
Website www.theinnercircle.co
Alexa rank 163,126 (May 2016)[1]
Commercial Yes
Registration Yes
Launched 2012
Current status Active

The Inner Circle is a selective social networking dating app for young professionals who live in the same city operating on an invitation-only structure.[2][3] Its user interface is similar to that of Facebook.[4][5] The Inner Circle is owned by Circle Imperium B.V.,[6] with offices based in Amsterdam, The Netherlands.[7]

History

The Inner Circle was founded in 2012 by David Vermeulen[8] and Michael Krayenhoff.[9] The website was originally launched in Amsterdam [7] and is also available in Barcelona, London, Milan, Paris, Stockholm[10] and Berlin.[11] The Inner Circle and Tinder changed the perception of online dating under young professionals in the Netherlands according to national newspaper de Volkskrant.[4]

In July 2018 the website had 900,000 members[12] and had 450,000 applicants on the waiting list.[13] In February 2015, The Inner Circle was among the Netherlands' top-ten most visited dating websites.[14] The revenue model is a combination of subscriptions, events, and partnerships.[15] The Inner Circle has no outside funding, and has been profitable since its inception.[16]

Overview

The network/app operates in a similar way to many dating sites: there are "like" functions, photo browsing, profile building, and ways to interact and chat. The app focuses on accountability to encourage respect and uses social network analysis for making connections.[17] The website also has features similar to Facebook. Users post plans to go out to bars and clubs; users traveling to London can ask for advice and meet-ups.[18] Members of The Inner Circle get to invite five friends each, who are screened before approval.[19] Users can access the platform through a website, or an iOS or Android app.[20]

The Inner Circle hosts offline events on a regular basis for users located in Amsterdam, London, Paris, Milan, Barcelona and Stockholm.[21][22][23]

Awards and nominations

  • Newcomer Website of the Year at the UK dating awards (2014, won)[24]
  • Best London Dating Event at the UK dating awards (2014, won)[24]
  • Best Dating Events Brand of 2015 at the UK dating awards (2015, won)[24]
  • Best Niche Dating Site 2016 at the Euro Dating Awards (2016, won)[25][26]
  • Online Dating Brand of the Year 2016 at the UK dating awards (2016, won)[27]
  • Most Disruptive Innovator 2017 at Deloitte Technology Fast 50 (2017, won)[28][29]

References

  1. ↑ "TheInnerCircle.co Site Info". Alexa Internet. Retrieved 25 May 2016.
  2. ↑ Rubin, Gareth "The year of dating selectively: finding love in 2016 means keeping out undesirables" The Observer 3 January 2016.
  3. ↑ Pelikaan, Lizette "Steeds meer superkoppels" Nederlandse Omroep Stichting Nieuwsuur
  4. 1 2 Kraak, Haro, "Internetdaten is ook onder jongeren sociaal geaccepteerd geraakt", de Volkskrant 21 december 2013.
  5. ↑ Shead, Sam "The Inner Circle: Behind the scenes at a dating app's exclusive London polo party" TechWorld 13 August 2015.
  6. ↑ "Duedil: Circle Imperium B.V." Duedil 15 September 2016.
  7. 1 2 van Groningen, Elco "The Next Global Tech Hotspot? Amsterdam Stakes Its Claim" Bloomberg 23 May 2016.
  8. ↑ C van Berkel, "De mens achter theinnercircle.co", Elsevier 20 May 2013, p. 82.
  9. ↑ Hackett, Geraldine "Get your startup off the ground by studying a master's" The Guardian 12 June 2015.
  10. ↑ McCrum, Kirstie "Exclusive dating app launched for ambitious and elite professionals - would you pass the criteria?" Mirror 2 June 2015.
  11. ↑ Shead, Sam "An elite dating app is trying its luck in edgy Berlin" Business Insider 10 August 2016.
  12. ↑ Libbenga, Jan "Hot: onrust op de online datingmarkt" Emerce 21 July 2018.
  13. ↑ Mann, Olly "The Tinder illuminati – Tech weekly podcast" The Guardian 10 March 2016.
  14. ↑ Klaassen, Eric "Top Datingsites" Dating Insider 21 February 2015.
  15. ↑ "Liefdewerk Duur Papier", Quote, 362 (December 2014), p. 90-97.
  16. ↑ Prosser, David "Small Business Person of The Week: Singles on our site are able to meet like-minded people" The Independent 15 February 2016
  17. ↑ Murcoch, Cassie "No ghosts allowed: An elite dating app makes you mind your manners" Mashable 19 May 2017.
  18. ↑ Barry, Joshua "We checked out the London dating app that is restricted to successful attractive people only" Business Insider 24 March 2015.
  19. ↑ Benmiloud, Hadjar "Piloot (32) zoekt vrouw met status" Metro International 3 april 2013.
  20. ↑ Masters, Dave "Appy Valentine's weekend - 5 downloads to get you in the mood for love" Mirror, 12 February 2016
  21. ↑ M. Straathof, "We maken een kringetje van jongens en van meisjes", De Parool 16 March 2013, p. 24-27.
  22. ↑ Hancock, Lucy "Looking for Love with London's Horny Poshos at an Elite Dating Night" VICE 19 June 2015.
  23. ↑ Alderton, Dolly "It's a date" Sunday Times, 5 April 2015
  24. 1 2 3 "Winners". UK Dating Awards. Retrieved 27 May 2015.
  25. ↑ "Winners". Euro Dating Awards. Retrieved 25 May 2016.
  26. ↑ Smit, Maxime "Joods daten? Daten voor baardliefhebbers? Bestaat." Het Parool, 13 May 2016
  27. ↑ "Winners". UK Dating Awards. Retrieved 23 Oct 2017.
  28. ↑ "Winners". Deloitte. Retrieved 23 Oct 2017.
  29. ↑ Redactie, Emerce "SendCloud snelst groeiende technologiebedrijf van Nederland" Emerce, 13 Oct 2017

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