The Idle Man

The Idle Man
Online Company
Industry Clothing Retail
Founded April 2013
Headquarters Shoreditch, London
Key people

CEO: Oliver Tezcan

CMO: Alex Outlaw
Products Clothes, Shoes, Accessories, Lifestyle, Blog.
Website theidleman.com/ Edit this on Wikidata

TheIdleMan.com[1] is an e-commerce website specialising in menswear.

History

CEO Oliver Tezcan originally worked at ASOS as buying manager for menswear[2][3] before noticing that there wasn't an existing venue for the ordinary 20 something man.[4] With this in mind, TheIdleMan.com was created in lieu with this ethos: "We offer a straight talking, no nonsense shopping experience based on the philosophy that less is more". The website launched in April 2014, and garnered an immediate online following due to working with model Chris Millington.[5] Brands such as Carhartt, Wood Wood, and The North Face are all aimed to target their audience of 20 to late 30-year-old males.

Reception

In March 2017, TheIdleMan.com was included in The Telegraph's list of "The 30 Best Men's Fashion Websites". It called the presentation of modeled items "a welcome corrective to the sterile and unworn look of much clothing displayed online."[6]

References

  1. ↑ "Men's Clothing & Fashion - Menswear Online - The Idle Man". theidleman.com. Retrieved 7 June 2017.
  2. ↑ "Meet team ASOS: they're in their 20s or 30s, hit the pub together on". standard.co.uk. 8 July 2013. Retrieved 7 June 2017.
  3. ↑ "The Entrepreneur: Oliver Tezcan, The Idle Man - Startups.co.uk: Starting a business advice and business ideas". startups.co.uk. Retrieved 7 June 2017.
  4. ↑ "City to be base for 'effortlessly cool' fashion on website". nottinghampost.com. 9 May 2014. Retrieved 7 June 2017.
  5. ↑ http://www.garconjon.com/2013/09/garconjon-meetschris-millington-gq-x-gap.html
  6. ↑ "The 30 best men's fashion websites". telegraph.co.uk. 22 Mar 2017. Retrieved 10 October 2017.
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