the7stars

Industry Media agency
Founded 2005
Founder Jenny Biggam and Mark Jarvis
Headquarters London, England
Services Advertising, Marketing
Website the7stars.co.uk

the7stars is the United Kingdom's largest independent media agency. The organisation develops plans and strategies to invest clients' media budgets in all channels, alongside specialist insight, data, SEO, social and influencer services. the7stars' clients now include Iceland, Warner Music, Ladbrokes Coral Group, Nintendo and Suzuki. In 2017, Campaign Magazine ranked the7stars the 12th biggest media agency in Britain.[1]

History

the7stars was established in 2005,[2] by Jenny Biggam, Mark Jarvis, and Colin Mills,[3] along with a group of senior management from media agency Carat UK, who founded the organisation to compete with independent media agencies. The marketplace had been slow to develop due to prohibitively high start-up costs;[4] the funding required for the creation of the agency came from private individuals, rather than from "venture capitalists or a media network",[2] making the7stars the first "high-profile media and planning agency to launch since Christine Walker set up Walker Media in 1997".[2][5] The name of the agency was chosen by Mills, in honor of a "pub in Holborn near Carat's headquarters".[6]

In 2009, the7stars conducted research on the effect the global economic downturn had on media consumption in the UK. It was reported that older consumers had stated that, if prices increased, 46 percent would stop buying newspapers. There was also an overall increase in expectation for media such as newspapers to be free and freely available.[7] In August 2016, Bauer Media appointed the7stars as media agency.[8]

In March 2018, 7Stars has added Associated British Foods to its roster after winning the UK media planning and buying account for its grocery division from incumbent Wavemaker.[9]

Clients

Since starting out with a focus on music labels, the7stars has grown its client portfolio to include a diverse range of businesses from a variety of sectors including retail, charity, technology, finance, gaming and gambling. Clients now include Suzuki,[10] Save the Children,[11] HMV,[12] Iceland [13] and Nintendo[14] amongst others.

Awards

In 2015, the7stars won both Campaign and Media Week's 'Media Agency of the Year' award.[15][16] In 2016, they placed 4th on The Sunday Times' 100 Best Small Companies To Work For.[17]

Association Year Category Nominee Result
MediaWeek 2013 Media Idea Re-launch Daft Punk - Columbia Records Gold
2015 Media Agency of the Year the7stars Win
2016 Best Use of Content Suzuki Gold
2016 Research and Insight the7stars & Warner Music Silver
2016 Long Term Strategy Art Fund Silver
2017 Media Idea - Launch Ed Sheeran - Atlantic Records Gold
2017 Best Use of Audio Ed Sheeran - Atlantic Records Gold
2017 Long Term Strategy Suzuki Gold
2017 Research and Insight the7stars Silver
2017 Media Idea - Medium MyTaxi Bronze
Campaign Media Awards 2015 Media Agency of the Year the7stars Win
IPA Effectiveness Awards 2016 N/A Art Fund Gold
2016 N/A Save the Children Gold
Festival of Media 2017 Best Media Partnership Suzuki Gold
Thinkbox 2016 Best Use of TV Sponsorship Gumtree Win
2017 Beyond the Brief Bulldog Win
2017 Best Use of TV Sponsorship Suzuki Win
Newsworks 2016 Best Content Partnership McArthurGlen Win
Drum Digital Trading Awards 2017 Most Effective Agency the7stars Win
2017 Best Paid Social Campaign Dogs Trust Win
2017 Best Paid Search Campaign Iceland Win
Drum Content Awards 2017 Best Retail Content Marketing Strategy/Campaign Iceland Win

References

  1. ↑ Claire Beale (2017-03-17). "Campaign School Report 2017: Top 50 Media Agencies". Campaign Live. Retrieved 2017-10-25.
  2. 1 2 3 Staff writer (2005-09-01). "Ex-Carat chiefs to launch own media shop". Marketing Week. Retrieved 2012-12-09. (subscription required)
  3. ↑ "the7stars IPA Member Agency". Institute of Practitioners in Advertising. 2011-10-20. Retrieved 2012-12-09.
  4. ↑ Catherine Turner (2006-07-20). "Consortium aims to tip scales for media planning". Marketing Week. Retrieved 2012-12-09. (subscription required)
  5. ↑ Darren Davidson (2006-01-27). "Media: All About ... Independent media agencies". Campaign. Retrieved 2012-12-09.
  6. ↑ Jeremy Lee (2005-09-01). "Former Carat MD Mills names media start-up the7stars". Campaign. Retrieved 2012-12-09.
  7. ↑ Alexandra Taylor (2009-06-10). "Recession and free media expansion impact further on media consumption patterns, research shows". MediaWeek. Retrieved 2012-12-09.
  8. ↑ "Bauer Media appoints the7stars as media agency". Retrieved 2018-06-14.
  9. ↑ "The7Stars wins Associated British Foods media account". The Drum. Retrieved 2018-06-14.
  10. ↑ Maisie McCabe (2012-02-24). "Suzuki appoints the7stars to £6m media account". Campaign. Retrieved 2016-06-30.
  11. ↑ Natalie Mortimer (2014-08-14). "Save the Children selects the7stars for Christmas campaign". Retrieved 2016-06-30.
  12. ↑ Louise Ridley (2013-05-20). "The7stars wins media brief to resurrect HMV". Retrieved 2016-06-30.
  13. ↑ Natalie Mortimer (2015-01-29). "Iceland replaces Mediacom with The7Stars for media buying account". thedrum. Retrieved 2016-06-30.
  14. ↑ Alex Seedhouse (2016-06-04). "the7stars To Work With Nintendo UK On Media Planning". Nintendo Insider. Retrieved 2016-06-30.
  15. ↑ Staff writer (2015-12-10). "Media Agency of the Year 2015: the7stars". Campaign. Retrieved 2016-06-30.
  16. ↑ "Media Agency of the Year 2015: the7stars". MediaWeek. Retrieved 2016-06-30.
  17. ↑ "Best 100 Companies". The Sunday Times. Retrieved 2016-06-30.
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