Thailand Convention and Exhibition Bureau

Thailand Convention and Exhibition Bureau
Agency overview
Formed 2002 (2002)
Headquarters Bangkok
Employees 143
Annual budget 958.5 million baht (FY2018)
Agency executive
  • Chiruit Isarangkun Na Ayuthaya, President
Parent department Office of the Prime Minister
Website TCEB

The Thailand Convention and Exhibition Bureau (TCEB) is a public organization established by royal decree in 2002[1] to promote Thailand as a destination for meetings, incentives, conferencing, exhibitions (MICE).[2]

History

The establishment of the organization was announced on 18 September 2002.[3] It became operational in 2004.[4] Thailand's MICE revenues in 2004 amounted to 31.7 million baht.[5]

The Royal Thai Government established TCEB under the Office of the Prime Minister to be the organization responsible for stimulating MICE in Thailand). One of the bureau's roles is to encourage the inclusion of Thai arts and culture in these events in order to promote the national heritage.[6]

Chiruit Isarangkun Na Ayuthaya began a four-year term as president of TCEB on 15 May 2017. He is keen on spreading MICE business to areas beyond Bangkok, especially four target cities: Chiang Mai, Khon Kaen, Pattaya, and Phuket.[5]

Services and campaigns

The organization acts as a promoter and a source of advisory services.[7] It is involved in:

  • Meetings and incentives services: The Meetings and Incentives Department serves as a one-stop source of information, advice, and recommendations on the promotion of international corporate meetings and incentive travel in Thailand.
  • Convention services: Assists international associations organize conventions in Thailand.
  • Exhibition services: Help in establishing exhibitions

In 2011 TCEB launched a campaign entitled "The Next Best Shows". The campaign sought to raise the number of visitors and revenue before the campaign's scheduled end in 2014.[8]

In 2013 TCEB launched "Thailand CONNECT"[9] campaign. The campaign will enhance the global visibility of the Thailand brand as part of the five-year master plan (2012-2016) and its three key strategies: win, promote, develop.

In 2014 TCEB adopted social media campaigns.[10]

Performance and budget

TCEB's budget for fiscal year 2018 (FY2018) is 958.5 million baht, down from 992.3 million baht in FY2017.[11] MICE revenues in 2017 were 104 billion baht. The 2008 target is 124 billion baht.[5]

References

  1. ↑ "Introduction & Background". TCEB. Retrieved 15 September 2018.
  2. ↑ Ballard, Sam (9 Sep 2013). "Thailand aims for Chinese MICE business". Travel Daily Media. Retrieved 25 September 2013.
  3. ↑ Rogers, Tony (2003). Conferences and Conventions (1st ed.). Butterworth-Heinemann. p. 278. ISBN 0750657472.
  4. ↑ "TCEB launches 'Asean We Stand' project". The Nation. Retrieved 25 September 2013.
  5. 1 2 3 Sritama, Suchat. "Of Mice and music: TCEB's change agent". Bangkok Post. Retrieved 15 September 2018.
  6. ↑ "Vision & Statement". TCEB. Retrieved 2018-09-15.
  7. ↑ "Support & Solutions". TCEB. Retrieved 2018-09-15.
  8. ↑ Rogers, Tony (2013). Conferences and Conventions (3rd ed.). Routledge. p. 126. ISBN 041552668X.
  9. ↑ "TCEB launches 'Thailand CONNECT' campaign to boost MICE tourism". Travel Monitor Biz.
  10. ↑ "TCEB Adopts social media campaign". TTR Weekly.
  11. ↑ THAILAND'S BUDGET IN BRIEF FISCAL YEAR 2018 (Revised Edition) (Revised ed.). Bangkok: Bureau of the Budget (Thailand). 2017. p. 84. Retrieved 2018-09-15.
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