TestFreaks

TestFreaks
Private
Industry Digital Marketing
Review Website
Founded 2007
Founders Kristofer Arwin
Magnus Wiberg
Martin Alexanderson
Headquarters Stockholm, Sweden
Services Aggregated reviews
User reviews
Review data API
Review widget
Q&A widget
Number of employees
 15
Website Official B2B site

TestFreaks is both a company with solutions for B2C retailers and a consumer website. The company is a product review aggregator, meaning that both expert/professional- and user reviews are aggregated from thousands of sources in many different languages using an advanced backend system.[1] Besides the aggregated reviews, TestFreaks also operates post-purchase customer review collection and moderation service in several different languages.

The consumer website TestFreaks is a review site launched 2007 in several different languages. The website allows users to read reviews and compare prices of a wide range of products. Since 2011, the company has gradually increased their solutions to suit e-commerce websites, retailers and manufacturers.

History

TestFreaks was launched in 2007 by the former Founders of PriceRunner, Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone, an investor in PriceRunner, also invested in TestFreaks.[2]

Every product is assigned a FreakScore that is calculated with an algorithm that factors things such as the age of the product and when each review was written. It also puts different weight on different sources, e.g. if cNet or HowStuffWorks has reviewed a product and rated it 10 out of 10 that will impact the FreakScore differently.[3]

In 2011, TestFreaks launched a badge product [4] allowing retailers to include product scores, pros and cons and review snippets directly onto their product and category listings pages. In a short time more than 100 retailers adopted the system which is also capable of collecting reviews from customers on the site and through post-purchase emails.

In 2012, an API was launched to provide similar content which could sit alongside existing tabs. With the increasing interest from retailers, TestFreaks also started operating pro-active post-purchase review collection and moderation service. This creates unique content for a retailer which is fully indexed to give SEO value as well as increase conversion rate. Service reviews can also be collected to gather feedback about the customer experience.

In 2015, TestFreaks launched its Q&A module, which can be implemented using a simple script. This allows retailers to collect, answer and publish questions and answers as a way of increasing conversion rate and lower the bounce rate.

By 2017, TestFreaks has been successful in moving large retailers from industry leaders such as Bazaarvoice and Reevoo, saving them huge sums in monthly subscription fees, whilst providing a very similar service.[5]

References

  1. ↑ "Archived copy". Archived from the original on 2011-07-19. Retrieved 2011-04-13. TestFreaks to launch
  2. ↑ http://mashable.com/2007/05/03/testfreaks/ TestFreaks Launches Alpha Review Site
  3. ↑ http://econsultancy.com/us/blog/2735-q-a-kristofer-arwin-of-review-site-testfreaks Interview with TestFreaks Review Site
  4. ↑ http://www.testfreaks.com/info/badge/ badge product
  5. ↑ "TestFreaks to Launch in US After Bazaarvoice's Anti-trust Ruling". PRWeb. Retrieved 2018-08-24.
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