Teremok

Inside a Teremok restaurant in Saint Petersburg.
Teremok's logo
Teremok outlet at food court, metro station Bratislavskaya in Moscow

Teremok (Russian: Теремок) is a popular food chain in Russia[1] which wants to combine the concept of fast food with healthy preparation and primarily specialises in Russian traditional dishes such as Blini, Pelmeni, Kvass and Borscht.[2][3]

The company was founded in 1999.[4] Teremok restaurants are operating in Moscow, Saint Petersburg, Ural, Southern Russia and Siberia.[5] As of 2017 it has grown to 300 restaurants including 2 in New York City.[6][7]

Mors and blini

History

The first Teremok opened in 1998 in a street kiosk in Moscow. It offered a limited set of Blinis. This was one of the first fast food chains in Russia that was offering Russian food trying to compete with McDonald's.

There are currently 3 types of Teremok outlets: restaurants, street kiosks,[8] and food court outlets in shopping malls, metro stations or airports.

Concept

The official concept of Teremok is to offer traditional cuisine quick as fast food but to be at the same time more natural and healthy.[9] In addition to traditional Russian dishes, Teremok also experimens with unusual and outlandish dishes.[10]

References

  1. ↑ Steves, R.; Hewitt, C. (2013). Rick Steves' Northern European Cruise Ports. Rick Steves. Avalon Travel. p. 428. ISBN 978-1-61238-589-1. Retrieved February 11, 2015.
  2. ↑ "Меню Теремка". teremok.ru. Retrieved 2018-09-24.
  3. ↑ "Про «Теремок»". teremok.ru. Retrieved 2018-09-30.
  4. ↑ Elias, M. (2014). Lunch: A History. The Meals Series. Rowman & Littlefield Publishers. pp. 51–52. ISBN 978-1-4422-2747-7. Retrieved February 11, 2015.
  5. ↑ "Адреса". www.teremok.com. Retrieved 2018-09-26.
  6. ↑ "Teremok outlets". Retrieved 31 January 2010.
  7. ↑ Taylor, Kate (13 October 2017). "We visited the 'McDonald's of Russia' that's trying to take over America — here's what it was like". Business Insider. Retrieved 13 October 2017.
  8. ↑ Publishing, DK (2011). Ultimate Food Journeys: The World's Best Dishes and Where to Eat Them. DK Publishing. p. 75. ISBN 978-0-7566-9588-0. Retrieved February 11, 2015.
  9. ↑ "Про «Теремок»". teremok.ru. Retrieved 2018-09-30.
  10. ↑ "Про «Теремок»". teremok.ru. Retrieved 2018-09-24.
  11. "Blini with caviar from Russia's Teremok rated a global fast food delight". RT Business. October 17, 2011. Retrieved February 11, 2015.


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