Taykey

Taykey, Inc.
Private
Industry Advertising
Founded 2009
Website taykey.com

Taykey, Inc. is a global advertising technology company. Taykey gives marketers the real-time tools to automatically target advertising and gather insights based on what's trending for their audience.[1]

Wired named Taykey one of its "Hottest Startups"[2] for 2013, and Forbes named co-founder and CEO Amit Avner to its "30 Under 30" list for 2014.[3]

In November 2017, Innovid announced an acquisition of Taykey.[4] The deal is expected to close by the end of 2017.

History

Taykey was co-founded by CEO Amit Avner and Itay Birnbaum in 2009. Avner had previously worked on a questions-and-answers social network.[5]

As of 2015, Taykey has raised $32 million in funding, including an investment from Innovation Endeavors, the venture capital fund of former Google CEO Eric Schmidt.[6][7][8] Other investors include Tenaya Capital, Sequoia Capital, Softbank Capital, MSR Capital and Marker LLC.[9][10] In 2014, Taykey launched the "Real-Time Advertising Academy," an educational program.[11]

The company was founded in Herzliya, and currently operates offices in New York City, London, Chicago and San Francisco.[12]

Clients

Taykey clients include American Express, Volkswagen, Samsung, Sony, Pepsi, Unilever, Paramount Studios and Mossad.

References

  1. ↑ "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch.
  2. ↑ "Europe's hottest startup capitals: Tel Aviv". Wired.
  3. ↑ "2014 30 under 30: Technology". Forbes.
  4. ↑ Ha, Anthony (30 November 2017). "Innovid acquires Taykey to provide more data to video advertisers". TechCrunch. Oath Inc. Retrieved 30 November 2017.
  5. ↑ "Taykey launches out of stealth mode with $11M VC". Gigaom.
  6. ↑ "Real Time Data Mining Firm Taykey Raises $15 Million in New Funding". Wall Street Journal.
  7. ↑ "Social Trends Adtech Startup Taykey Raises $15 Million Funding Round". Business Insider.
  8. ↑ "'Trending' software company Taykey raises $15 million". Fortune.
  9. ↑ "'Trending' software company Taykey raises $15 million". Fortune. Retrieved 2017-11-17.
  10. ↑ ""Doubleclick for right now": Social media-powered ad exchange Taykey takes $6m in fresh funding". The Next Web.
  11. ↑ "Taykey Rolls Out 'Academy' To Educate Real-Time Advertisers". MediaPost.
  12. ↑ "Taykey Puts New Spin On 'Real-Time' With Agile Interest Targeting". Ad Exchanger.
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