Tasti D-Lite

Tasti D-Lite, LLC
Private
Founded 1987 in New York
Headquarters Scottsdale, Arizona, USA
Products Frozen Desserts
Owner Kahala Brands
Website tastidlite.com

Tasti D-Lite is a New York-based fast food company and operates a system of franchise chain stores which are predominantly located in New York state, although the company's corporate headquarters are now in Arizona.

Overview

Tasti D-Lite was acquired in 2007 by NY-based private equity group SPG Partners LLC [1] and announced that James H. Amos, one of the firm's operating partners, will serve as Chief Executive Officer of Tasti D-Lite. The new company would be headquartered in Franklin, Tennessee.[2]

A redesigned website was launched in 2007 listing nutritional information for over 100 flavors.[3] Tasti D-Lite announced in 2008 that it will begin a franchise offering to facilitate the growth of the brand to markets both domestic and international.[4] Subsequently, a majority of the original licensed stores signed agreements to convert to the franchise model.[5] Also in 2008, the first international development agreement was signed for South Korea.[6]

In June 2015, Quick-Service Restaurant Franchisor Kahala Brands purchased Tasti D-Lite along with smoothie chain Planet Smoothie. Kahala Brands is owned by the Serruya family of Canada and is the franchisor of about a dozen fast food, treat and sandwich chains such as Blimpie and Cold Stone Creamery. Together, the 128 Tasti D-Lite and Planet Smoothie locations will now be run from the Kahala Brands corporate headquarters in Scottsdale, Arizona. [7]

Criticism

In 2002, published studies [8] found that the company may have greatly exaggerated claims of its product's healthfulness. Tasti D-Lite subsequently implemented an overrun compliance program and settled the nutritional claims matter with the NYC Department of Consumer Affairs.[9]

In 2002, Tasti D-Lite was mentioned in episodes of HBO’s Sex and the City season 4 episode 15 [10], when Miranda and Carrie go shopping for Carrie's wedding dress. The brand was also mentioned in The Apprentice season 2 episode 18 [11]

See also

References

  1. ↑ "Former Mail Boxes Etc. chief takes Tasti D-Lite stake." Nashville Business Journal (February 21, 2007)
  2. ↑ Ruble, Drew "Just Desserts." Archived 2008-05-11 at the Wayback Machine. Business TN Magazine (June 2007)
  3. ↑ tasti - flavor & facts menu
  4. ↑ http://www.tastidlite.com/images/stories/Images/dessertguiltrelease.pdf
  5. ↑ http://www.tastidlite.com/images/stories/Images/tastidlitefirstfranchisees.pdf
  6. ↑ Tasti D-Lite Franchise News
  7. ↑ "Kahala Brands Announces Purchase Of Planet Smoothie & Tasti D-Lite". 2015-06-02. Archived from the original on 2016-02-04. Retrieved 2015-06-02.
  8. ↑ [Burros, Marian "Fewer Calories Than Ice Cream, But More Than You Think." The New York Times, p. F1.(October 2, 2002)
  9. ↑ DCA Puts the Freeze on Misleading Calorie Claims: Announces Agreement with Tasti D-Lite Archived 2006-10-09 at the Wayback Machine.
  10. ↑ HBO: Sex and the City: season 4, episode 15 and Episode Guide: Summary: Season 6: Episode 14
  11. ↑ NBC.com> The Apprentice > Candidates Archived 2008-06-15 at the Wayback Machine.
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