Taazi

Taazi
Type of business Privately held company
Headquarters Islamabad, Pakistan
Area served Worldwide
Website taazi.com
Launched August 2015 (2015-08)

Taazi is a Pakistani website and smartphone application focusing on music. Taazi describes itself as a platform to combat piracy and give local musicians a medium to monetize their music through its unique billing system. Taazi features content of both established and upcoming musicians.[1]

History

Taazi was created, over a 3 years period, by a team of programmers and musicians based in Islamabad. Taazi was founded and run by producer, director and musician Haroon.[2] Taazi is a division of Unicorn Black, a media production and technology company that develops and produces original content.[3] Haroon is also the creator and director of the Pakistani animated TV series Burka Avenger.

About Taazi

Taazi was Pakistan's first legal music app and website. Taazi has more than 100,000 songs and more than 2,500 enlisted artists.[4]

The Taazi app has had more that 100,000 downloads.[5][6] Users living in Pakistan as well as abroad can download content by paying through mobile credit and PayPal. 70% of the revenue generated is given to the artists whereas 30% is retained by Taazi.[7][8] Taazi is a platform that connects users with artists.[8] Artists upload their content and subscribers download content legally.

Features

  • Personal user profile
  • Sharing of videos and songs
  • Following of artists and friends
  • Offline streaming
  • Creating and sharing of favorite playlists
  • Inviting friends via email
  • Notification of activities performed on Taazi
  • Posting of comments and liked / disliked content
  • Sign-up possible via Gmail, Email, Facebook, Twitter & Mobile Number
  • A queue list for favorite songs
  • A chat system

Content acquisition

Taazi works as a distribution platform.[9] All content on Taazi is uploaded legally. Agreements in place for the most popular Pakistani music content including the following:[10]

  • Coke Studio Seasons 1–8
  • Nescafe Basement Hits
  • EMI Pakistan
  • Digital Entertainment World
  • Multiple independent record labels having access to thousands of Pakistani songs

References

  1. ↑ "Haroon Rashid launches an online music streaming startup - The Good Times | Unique Pakistan". The Good Times | Unique Pakistan. Retrieved 2016-04-15.
  2. ↑ ""Taazi", Best Way To Listen and Promote Pakistani Music". Localistan Times. Retrieved 2016-04-15.
  3. ↑ Web Desk. "Pakistan's 1st Legal Music Website Taazi.com to be Launched". Brandsynario.
  4. ↑ http://phoneworld.com.pk/taazi-pakistans-first-legal-music-website/
  5. ↑ "Taazi Music App crosses 100,000 downloads on Google Play Store!". Taazi Blogs.
  6. ↑ "Taazi Music App crosses 100,000 downloads on Google Play Store". The Democrate. Retrieved 2016-04-15.
  7. ↑ "A taste of Taazi's resounding success". The Express Tribune. 8 October 2015.
  8. 1 2 Wes Malik. "Taazi: Pakistan's first online marketplace for music".
  9. ↑ "Stream the night away: Pakistani music goes online - TNS - The News on Sunday". TNS - The News on Sunday. Retrieved 2016-04-15.
  10. ↑ Taazi.com. "Artist Agreement". taazi.com. Retrieved 2016-04-15.
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