TBWA\Chiat\Day

Former Chiat/Day headquarters, the Chiat/Day Building in the Venice neighborhood of Los Angeles, California. Currently occupied by Google.

TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]

TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.

The current president of the Los Angeles office is Erin Riley;[3] the New York office is headed by Rob Schwartz.[4]

Portfolio

See also

References

  1. ↑ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
  2. ↑ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
  3. ↑ Oster, Erik (10 May 2016). "TBWA\Chiat\Day Hires Erin Riley as President of Its Los Angeles Office". www.adweek.com. Retrieved 20 March 2018.
  4. ↑ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". www.prnewswire.com (Press release). Retrieved 20 March 2018.


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