T-commerce

T-Commerce is a term describing trade via a (smart) digital TV-set which - besides its main functionality - acts as a marketing channel enabling bidirectional communication[1] enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce.

An alternative reading of t-Commerce expands the "t" to tablet[2] which would then belong to the realm of mobile commerce.

See also

References

  1. ↑ http://lexicon.ft.com/Term?term=t_commerce
  2. ↑ http://www.webopedia.com/TERM/T/tablet_ecommerce.html


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